In this digital age, business owners are beginning to shift away from the traditional methods of promoting their businesses towards modern trends.
They’ve realized that to remain relevant in business, they need a standard business blog that would help to engage their target audience, generate new leads, attract more customers, and ultimately generate more income.
The difference between the 1990s (the dot-com bubble) and now, according to StartABlog123’s guide on blog creation, is that free blogging sites and software like WordPress provide the tools for anyone to build a quality website that earns money.
But the buck doesn’t stop at just creating a well-designed blog. There’s also the obligation of setting it in motion. All you need for a functional business blog include quality content, SEO optimization, and other content marketing strategies.
Essentially, the success of your business blog depends entirely on the effectiveness of your content marketing strategies and how vigorously you can apply them. Sarah Smith, a content marketing strategist, suggests that content marketing is important not just for your business, but for consumers as well as search engines.
It provides quick access to information, satisfying the needs of about 70% of consumers who prefer to learn about companies through articles instead of advertising. Again, it helps search engines to improve the quality of results when a search is being made. Lastly, content marketing helps to boost your performance on search result pages, draw traffic to your website, and ultimately generate more leads and customers.
But how can you achieve all these with your business blog? Here are some strategies that’ll help you attract more customers.
- Publish great content
Great content is when your blog posts satisfy the conditions of providing value to readers and creating a sense of action. Your content must always produce a connection between you and your customers such that they can be obliged to respond to your call-to-action.
One mistake that most people often make is stuffing their write-ups with too much information. Don’t just present raw data that readers can’t interpret. Rather present them in form of statistics, graphs, and infographics that readers can easily understand.
It’s also important for you to get rid of the corporate tone in your writings as much as possible. To engage your audience better, your write-ups have to be conversational. The simple secret to being conversational is to write the way you talk because customers love it when you address them personally.
Lastly on this, don’t forget to obey the rules of grammar and punctuation. Nothing pisses off your readers more than a poorly edited piece. Ensure that you read your article many times before hitting the publish button. And if you can’t afford to hire an editor, use online grammar checkers to fish out errors.
- Optimize blog posts for search engines
We all agree that content is king. Fine, but great content alone isn’t enough to take you to the Promised Land. You need to promote your content so that many people can have access to it.
One way of doing this is to optimize your blog posts for search engines. This ensures that you continuously generate leads even several years after creating your content.
Blog posts that are optimized rank high in search engines and continually generate organic traffic. This increases the rate at which users engage with your article, and could earn you more leads, sales and income.
The most common search engine optimization methods include using relevant keywords, placing keywords in tags and alt images, inserting relevant internal and external links in blog post, including Meta and title tags, and creating a site map.
- Use an email list
Have you ever heard of the cliché that: “the money is in the list?” Actually, that money comes from loyal customers who make up the list.
If you’re lucky to have a large email list, then there shouldn’t be any worries. You only need to develop your email copywriting skills to drive more sales. But if you have a small list or none at all, then your content marketing strategy is grossly inadequate.
Why? Content marketing experts attest that emails generate more conversion than other marketing channels. In the words of Ramsay Taplin, founder of Blog Tyrant, “even if all my search rankings disappeared tomorrow, I’d still be able to promote my blog to tens of thousands of people via email.”
So are you still wondering why email marketing remains indispensable in the world of blogging? I guess not.
- Leverage the social media
Social media is one of the most powerful marketing tools available today. The fact that there are 2.3 billion active social media users around the world makes it difficult for every business looking for a wider reach to ignore it.
Not only that, it’s an effective way of providing great customer service because it facilitates user engagement. Social media presence allows you to respond to questions any customer might have.
However, you must analyse the behaviour of your customers on each of these channels in order to know where to concentrate your effort.
The most popular social media networks that are suitable for business promotion are Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. And the interesting part is that posting content regularly on some of these channels could improve your search engine ranking tremendously.
In conclusion, it is instructive to note that each of these strategies is capable of getting you more customers if done correctly. However, using them in totality will definitely produce greater results above your imagination.