Marketing tips for a new product
If you’re launching a new product, there are many things on the line, like your finances and your reputation. Experiencing stress in such a situation is inevitable but the way you handle it will make all the difference.
Manage your stress effectively and you will be able to launch your new product successfully and come out the other side stronger than ever. Product launches are hard work but there are many ways to prevent burn out.
1. Be thoroughly prepared
Careful planning is one strategy to reduce stress. This doesn’t mean that you won’t experience changes during the launch but if you just try to “wing it,” you’re likely to come unstuck. It helps to have some contingency plans ready, too, so you aren’t caught off guard if things don’t proceed as expected.
You need to decide ahead of time what you are going to need in terms of talent, money and time. It helps to divide your launch into different areas – from graphic design to customer service.
Make sure everyone in your team is clear about their responsibilities and delegate what you can. When others know what to do and how to go about it, it takes some of the stress off your shoulders.
2. Stay flexible
When you’re launching a new product, you can expect to have to make some changes during the process. If you’re inflexible and want to stick to your plan religiously, any changes could throw you completely off balance.
When you know your company, your product and your objectives well enough, you are able to pivot from your plan if you need to. You can make intentional choices rather than those made out of fear of not coping.
3. Manage your stress
When you’re not handling your stress, everyone around you will feel it. Taking measures to reduce your own stress will keep you calm and prevent this from happening. Some stress-relieving activities include exercising, meditating, having a massage or drinking green tea.
An increasingly popular way to deal with stress is intermittent fasting which allows your body to be more efficient and self-protective. Find out more at Lifeapps.io about the way your body reacts to low food availability when you’re fasting and how this can help to protect you from stress.
4. Work closely with your team
A new product launch requires the involvement of many people and you need to keep everyone on the same page and in sync. Emailing or calling everyone about every slight change is not practical.
Having one document everyone can refer to for updates will save you the hassle of endless email exchanges. It will also help to prevent your team from becoming irritated or overwhelmed.
Respect the boundaries of your team, especially those who are working remotely. Establish regular hours, try to stick to them and set an example for the team of someone who is calm and in control.
5. Market mindfully
Start with your current customers and influencers and equip them with all they need to create interest in your new product.
6. Use checklists
Checklists can help to break down your product launch into smaller actionable tasks. These tasks can be marked off once they are completed. Setting up checklists can require some work, but they make it much easier for everyone to manage tasks and complete them step by step.
The more time you spend researching and planning your launch, the less likely you are to feel out of control. A flexible mindset is important too and trying to apply your planning too rigidly could also cause you to suffer.
Al Davidson founded Strategic Sales & Marketing, Inc. (SSM), where he helps deliver B2B lead generation services and appointment setting solutions for clients around the world. Under Al’s direction SSM has designed and implemented new business development plans for thousands of B2B companies which generated over 7 million new sales leads...