There are few, if any things more important to each business than the love and devotion of its customers. Recognizing this, managers and business owners often strive to build personal relationships with consumers that bring them back through those front doors for years to come. Many of them struggle, however, unsure of how to make customers love your company while remaining profitable.
So how can today’s savvy managers and eager business owners work to make customers love their business? What are the common mistakes companies pandering for the public’s trust make, and how can you avoid them? By following these easy 5 tips, you’ll soon find yourself building new bridges with your customers, and ensuring that they’ll love your work and keep coming back forever.
#1: Make it a two-way street
No customer wants to be part of a one-sided business deal. Consumers aren’t stupid; they expect something in return for their years of dedicated loyalty, and will quickly come to shun your company if you treat their patronage with indifference. Building a rewards program, then, and offering discounts to your recurring customers, is a great way to ensure they come to love your brand.
It’s no secret that returning customers are more liberal with their cash than first-timers, sometimes spending up to 67% more. Recognizing this, your business should take steps to offer them discounts and deals that, while they appear costly in the short term, ultimately bring in long-term profits by reeling customers back time and time again.
#2: Build a customer-centric experience
Often, fostering better customer-business relations is as easy as building an experience which focuses on the shopper more than it does on the company in question. Building an excellent customer service team, for instance, will help your customers understand that their concerns are being heard. It will help rake in dollars over time, as well, as consumers consistently report that companies with better customer service centers earn their money more often than those that drop the ball when it comes to handling complaints or questions.
#3: Happy workers make for happy customers
You shouldn’t expect customers to love your business if they’re not receiving service with a smile. The personalized crowdfunding service NextGen Crowdfunding has this figure out perfectly. Think about it; who wants to shop in a gloomy store where the workers are sad, and the atmosphere itself is gloomy? It’s thus vital to your business’ success that you appropriately invest in your workers, constantly striving to improve their working conditions and improving their mental health with dedicated training.
#4: Embrace next-generation marketing
Today’s customers despise companies which are stuck in the past, and are constantly demanding new experiences tailored for the 21st century. If you’ve yet to embrace a digital platform for your business, dong so should be at the top of your to-do list. Companies that lack a social media presence, for instance, will find it hard to foster friendly relationships with today’s consumers, who more often than not are plugged in and researching stores before they even leave their homes.
#5: Use common sense
There are countless examples out there of how to successfully make customers love you, and it’s in the interest of every aspiring manager to follow those lessons. Far too often, business leaders are afraid to adapt to successful strategies used by their competitors due to a fear of change in general; be sure that you’re not afraid to change in order to keep the customers coming in consistently.
By following the lead of those companies which do things right, establishing strong social media presences and spending valuable time and money to earnestly solve the issues their customers are having, your business will find itself forging new, stronger relationships with its customers in no time. Such a venture isn’t cheap; your company will need to invest heavily in its web presence, its customer service centers, and can’t forget to pay its employees the needed funds to keep them motivated to come into work.
Such sacrifices are vital towards your company’s long-term success, however, and can’t be shunned if you aim to get your customers to love your work. Remember never to patronize your shoppers, and to extend your hand out to them with a sincere heart – after all, legitimate friendships make for better deals for them, and better business returns for you.
A social media marketing executive and entrepreneur, Alex has led the marketing divisions of some of the UK's leading advertising and PR firms. He specializes in usng the power of big data and business analysis to deliver actionable metrics.
As head of social media strategy, Alex is directly responsible for the customer experience and long term engagement with the brand. He believes this can only be achieved through a methodical approach to processing customer feedback and conducting A/B testing during all campaigns. This way, the marketing strategy team can grow from one campaign to the next.
Outside business, Alex is a keen videographer and music producer, living and working in Brighton, UK.