How to acquire new customers the right way

AlexK
Head of Social Media Strategy
Octopus Choice
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In today’s cutthroat market, countless businesses appear to be embracing unscrupulous approaches towards attracting and retaining new customers to get ahead. This has left many honest business owners and operators frustrated that they’ll be left behind if they don’t embrace dishonest tactics themselves, and small business owners and corporate officials alike are constantly wondering how they can acquire new customers.

The truth is, however, that acquiring new customers so that your business can flourish doesn’t have to be done underhandedly. In fact, you’ll soon come to realize that an earnest business ran by dedicated owners following the proper principles has little to no trouble bringing in new clients and customers, many of whom are grateful for a breath of fresh, honest air occasionally.  

Tap into your company’s potential

To bring in new customers without breaking the financial or moral bank, your company’s owners and employees must be willing to go the extra mile to tap into their true potential. As you’ll come to see, and honest campaign that harnesses the power of modern digital tools to show customers everywhere what principles are at the heart of your business isn’t easy to pull off, but will work wonders for bringing in and retaining new shoppers.

To begin with, you should understand the importance of your web presence. Online shopping is rapidly coming to take over the world, meaning your business will miss out on some serious profits – and many new customers – if you’re stuck in the ways of the old economy. Luckily for you, developing a savvy web presence is as easy as creating some social media accounts that, when handled properly, will drive huge flocks of customers into your store. Follow the tried and tested tips of social media experts, and you’ll soon find yourself bringing in new customers from a variety of backgrounds.

While some business owners, particularly those who aren’t too tech-savvy themselves, worry that too much of a digital presence might bring in the wrong demographics, the truth is that a web presence is much more than deceptive demographics. Everyone is on the internet these days, and the idea that only young shoppers with relatively less cash in their pockets will be the only ones seeing your shares or digital advertisements is a long-dispelled myth.

Bringing in new customers will take more than just going digital, however; to show that your products or services are truly the best, you’ll need a smart team of employees who understand the age-old adage of service with a smile.

Develop your A-team

Building a customer service A-team for your small business doesn’t have to be a nightmare. Having friendly employees – from your managers down to your entry level workers – will go a long way towards ensuring to your customers that your business has their best interest at heart. No one likes cold, dispassionate service, so getting directly involved in your company’s hiring process to ensure only the best team members are brought on board is crucial towards your success.

Improving your customer service isn’t the only area where your business can increase its chances of bringing in new customers, however. Mixing passion and profits, as confusing as it may sound, is also vitally important towards your business’ long-term success. Your company isn’t a charity, and can’t afford needless waste; honor time-tested cost cutting measures, and refuse to believe that there’s nothing in your expenditures that can be cut to remove waste, and you’ll find your company’s overall health to be stronger in no time.

Your customers aren’t fools; they know how to bet on Superbowl 2018 and they understand that your business needs to turn a profit to survive. Being honest with your customers, then, and refusing to market too-good-to-be-true initiatives which will leave them skeptical of your intentions will go a long way towards getting new shoppers through your front doors. Happy customers who find your business to be truthful about its marketing will go a long way towards recruiting other customers; offering feedback surveys and coupons that give bonuses to customers who spread the word about your business will thus go a long way towards driving new traffic towards your store.

Turning your customers into salespeople is much easier than most business owners realize, and will prove a boon to your business down the line. A savvy digital marketing campaign backed up by enticing offers that reward customers for bringing in new shoppers is perhaps the finest way towards recruiting new shoppers in the digital-obsessed era of today, where many check online reviews before heading out to try new stores or restaurants.

In today’s tech-driven economy, and online presence is a must, but new customers need more than that. Embrace a transparent and honest approach to business, and offer fair and beneficial deals, and you’ll soon find yourself inundated with more customers than you know what to do with.

About AlexK

Alex K

A social media marketing executive and entrepreneur, Alex has led the marketing divisions of some of the UK's leading advertising and PR firms. He specializes in usng the power of big data and business analysis to deliver actionable metrics.

As head of social media strategy, Alex is directly responsible for the customer experience and long term engagement with the brand. He believes this can only be achieved through a methodical approach to processing customer feedback and conducting A/B testing during all campaigns. This way, the marketing strategy team can grow from one campaign to the next.

Outside business, Alex is a keen videographer and music producer, living and working in Brighton, UK. 

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