Andrew Hooper Business Development Director Acxiom Brought to you by Share this content Advertisement Ebook Sponsored How Foot Locker created personalised experiences How well do you understand your customers? 4th Oct 2023 Andrew Hooper Business Development Director Acxiom Brought to you by Share this content In today's intricate and fiercely competitive market, what might seem like a straightforward question holds the potential to determine success or failure, profit or loss. Customer intelligence (CI) empowers personalised interactions and experiences that foster trust. Naturally, individuals prefer to make purchases from brands they trust. Acxiom has just unveiled its inaugural annual CI survey, and I'm delighted to present it to the MyCustomer community. The report will glean: Where today’s brands sit on the journey to CI maturity, with real-world lessons from industry experts. What best-in-class looks like in each of the four pillars that support any effective CI strategy. How your brand can reach the stage where you’re using CI to drive competitive advantage. Download your copy here. Tags: Customer experience management Share this content Leave a comment Related content Andrew Hooper Business Development Director Acxiom With over 20 years’ experience in consumer data and martech, Andrew has helped brands adapt to major privacy impacts such as GDPR and take advantage of new technologies such as CDP’s.Providing a combination of professional services, data and insight solutions to enable more personalised experiences for his brand’s customers, has always... Read more from Andrew Hooper Advertisement Replies (0) Please login or register to join the discussion. There are currently no replies, be the first to post a reply.