Using Instagram to sell more on Shopify

15th Nov 2017

Shopify provides a great platform for setting up an ecommerce website but the next challenge is getting the attention of your target buyers and turning them into loyal customers.

To rise to this challenge, it’s incredibly important to go beyond simply selling products by trying to build a deeper connection with your customers. One of the ways you can do this is by using social media to get meaningful engagement from your target customers.

To do this well, you need to be strategic about which social media site you use. Each site from Facebook to Pinterest has its own benefits but Instagram is generally considered to provide some of the best engagement for many brands. According to a study by the Think Tank L2, Instagram drives 25% more engagement than any other social platform, including Facebook and Pinterest.

As a Shopify seller, you can incorporate a number of features onto your site to leverage the benefits Instagram offers and get more sales. Here’s how you can get started:


Build your Instagram following

Of course, the first thing you need to do is work out if your target audience is on Instagram. With more than 600 million Instagram users, there’s a good chance they use the site.

Then you need to spend time on building a decent number of followers. Here are a few ways you can do this:

  • Start by posting good quality pictures, since Instagram is all about engaging images. They don’t have to be perfect. In fact, it’s better if they don’t look too staged.
  • Use relevant hashtags with words people are actually using in their searches but don’t go too broad. Look for niche hashtags that will help you home in on your target buyers.
  • Use an analytics tool like Iconosquare to work out how to optimise your efforts by posting at the time your audience is most active. You can even find out what filters and posting frequency is best.
  • Engage with users by following them and commenting on their posts, or liking them. Don’t spam them though. Make sure you are being genuine.
  • Run a competition. They are a great way to increase brand awareness and drive engagement.


Use Instagram for business

It’s worth getting an Instagram account specifically for business. This will allow you to target ads you place on the site by location, demographics and interests, so you can focus on reaching people who are more likely to buy from you. You can also use analytics to measure how your account is performing.

There are now 15 million business accounts on Instagram and they are producing some pretty compelling results.

Mary Beech, EVP and Chief Marketing Officer of Kate Spade New York recently said: “Traditionally, our customer had turned to Instagram for inspiration, and we’re seeing that she’s reacting positively to the new shopping experience, which allows her to seamlessly tap and shop the product – going from inspiration to information to purchase in just a few steps….”


Integrate Instagram and Shopify

Once your Instagram account is up and running, you can integrate it with your Shopify site and truly begin to take your business to the next level.

You can buy a number of plug-ins from Shopify’s app store to help you do this.

One of the most useful features you can try is shoppable feeds which take Instagram users directly to your online shop. Plug-ins like Elf allow you to create shoppable Instagram feeds with inspirational content that presents your products in an appealing format to entice users to buy from you. You can also add tags like “sale” and “new” to products you post on Instagram.

Shoppable galleries are another feature worth trying. You can get creative with lifestyle shots to show your products in the best possible light. You can easily embed these galleries onto your Shopify website using an app like Showcase.

Featuring user generated content (UGC) in your shoppable galleries is a powerful way to present your products because it provides social proof to potential new customers. You can encourage existing customers to share pictures of themselves with your products using hashtags and your @ handle. You can then place the UGC alongside product pages.

You can also embed your Instagram feed directly onto your Shopify site using an app like Insta-Feed. You can use it to show real life images of your products and encourage more people to follow you on Instagram.

So, if you’re selling on Shopify and want to make your shop stand out from your competitors’ why not start experimenting with Instagram? It could be just what you need to elevate your brand.




Replies (1)

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By milosm
19th Apr 2018 08:38

Crash course on how to make Your Shopify shopping site Instagram-ready.

To my experience with iPhones, the mariage between those 2 work with iPhone5 and +. No, it will not work on iPhone4 or less.

1. Create FB buisness account (secret code: PITA: pain in the....) on FB

2. Using iPhone 5 +, log in to Instagram account -> Options (gear) -> switch to Business Profile

3. In your Shopify store make sure you selected Instagram sales channel and all your products are added to it

4. Wait for at least 2 days for the Instagram approval...(might take longer if their support sleeps until 4 PM he he he)

5. Once you get confirmaton inside of your Shopify store -> upload some of your Web site product images form your site to your iPohne image libaray. I've been using a lot iCloud/images on my desktop PC: copy & paste from desktop to my iCloud images section instead of painfully trying to save using iPhone

6. Ha! 1st product to sell -> Sign to your Instagram account -> go to Options (gear) -> Select SHOPPING -> Products (no, you will NOT see your products listed, but don't panic....)

7. On your Instagram account home page, tap on SHOP - > tap to a product image from your iPhone photo library

8. Go through unitl you are prompted to tag it -> so enter a tag

9. Select TAG A PRODUCT underneath the photo -> Select product from a list of available products

NOTE: you may wait up to several days unitl Instagram list all your products, trasfer can be that slow...

10. SEND -> verify if it is shoppable on your iphone : when you tap on it it should forward to your Shopify product's page

NOTE: Your product will be shoppoble only on cell phones! If you log in to your Instagram account on a desktop/laptp/Mac they won't be shoppable, just plain "old-fashined" static Instagram images.

Check it our on your smartphone:

Hope this will help someone.

Thanks (0)