3 tips for driving consumers to a business website

AndyCowell
Marketing Assistant
Tech Magazine UK
Blogger
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What used to be a simple game of who spent the most money, advertising is definitely not what it used to be long ago. As the internet has grown and new technologies have blossomed forth, that whole thing we used to think was marketing has turned into something far more convoluted and complex.

On the flip side of the coin, the internet has made it far easier to reach out and touch a wider customer base.

While the internet has given us reach and accessibility, allowing businesses to do things they never could before. Yet, as you look around the SMB world, business and website owners are floundering in an ever growing sea of Big Data, with no way to even grasp or understand onto a single nugget.

Information from web traffic is the driving force behind modern marketers. Those who have not grabbed ahold of this trend end up frustrated and confused, looking about in a daze of confusion for a quick fix. If you want to get ahead of the internet marketing game, here are 5 quick and easy tips that can truly help get your site noticed.

1. Apply Social Media to Your Online Marketing Strategy

Before we delve into the topic of Social Media Marketing, you must understand something that I have learned along the way. Someone once told me this: "Social media is not meant to be used as a marketing strategy, but more as an extension of one."

What this means is, through social media is great and has been all the rave for quite some time now, it often isn't totally understood in the best way.

The key objective for most companies is to use social media to gain customer conversions, not only a bunch of "leads." Using marketing automation, customer conversions will automatically be tagged and continue to follow their customer experience through the entire process, from start to finish.

You will then be allowed to calculate your ROI from those social media promotions.

2. Create a Killer Blog That Engages Consumers

For those who are serious about obtaining a loyal customer base and want them to have a reason to visit your site other than pretty photos, then it is high time to start a blog. Blogs are undoubtedly one of the main keys that attract traffic on the internet.

One example of a company that became wildly successful is a company called Moz.com. The founder of this company stated in a Forbes interview that it was the company's blog that helped take them from a relatively unknown family-owned business in Seattle to a global leader.

It wasn't long before Fishkin became aware of the power of blogging. Furthermore, following other successful brands, he got his blog off the ground by using constant analysis of his online marketing efforts.

Fishkin was always keeping track of and analysing traffic statistics to the articles he was posting, looking at what worked and didn't work. But it wasn't only that. Fishkin believed in writing articles that conveyed true value through what he personally learned. This is the cornerstone of success.

3. Market Your Content With Content Marketing

I am not one who likes to piggyback on the hottest buzzwords in order to entice people to read my articles. But when it comes to the topic of content marketing, this is one buzzword (actually two) that can't be ignored. Ask yourself this question: What is the point in producing content if no one is going to be driven to read it?

Once you have found a good web design company who help put all of your ideas together into a crisp and clean website, now it is time to start filling that site with great content so that people want to visit it.

The cool thing about content marketing is that there is a lot of room to be creative. Content isn't only confined to blogs. A brand can produce anything from how-to-guide videos, brand storytelling videos, webinars, online magazine - you name it, you can do it. The more unique your content is, the more likely consumers will be to check your brand out.

Furthermore, content marketing costs 62 percent less than any other traditional form of marketing, while generating around three times more leads. As a matter of fact, the advent of content marketing is most likely the most powerful form of marketing of our time.

This is why your company needs to start getting the ball rolling and start producing some killer content today!

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