Technologies that are changing digital marketing

26th Oct 2017

Setting up a business is normally not easy; you can lose sleep trying to make it successful. However, how do you ensure you sleep well even as you put in an effort to build your business?

You can visit to simplify the process of getting a good night sleep, but a sure-fire way to help your business is through digital marketing. In fact, digital marketing is considered to be arguably the most effective and cost-effective marketing strategies you can adopt for your business. Moreover, this mode of marketing is growing increasingly with technological advancements.

Today, we explore some technologies that promise to revolutionize the world of digital marketing.

Amazon Alexa and Google Home

Google Home and Amazon Alexa are voice assistants. SEO experts are researching on how to "voice user interface" in order to revolutionize how people search for things, as well as how Google uses rich snippets to provide answers to common questions.

With at least 10 million people using Alexa-equipped devices, appearing at the top of Amazon search engine results will be the best achievement so far. When you are in a hurry, you normally don't have time to hear out the top 10 items. Instead, you'll trust the algorithm to give you the best-rated items and purchase them out of convenience.

However, Google and Amazon will have to find ways to strike a balance between advertisement revenues, their margins on physical commodities, and consumers believing that the top result is truly the best quality.

Facebook Messenger and Chatbots

In the early 2000s, chatbots came out as a silly marketing gimmick. Today, bots that respond through a messenger have become so intelligent that they can handle more complex issues. The number of companies that develop useful chatbots is increasing rapidly in a bid to contain the increasing demand for this new technology

Alphabet's Waymo

Have you thought about what the invention of self-driving cars means to marketers?

You should expect to see a significant increase in the use of digital ads as more people will be browsing through their hand-held devices while being driven to their destination. Conversely, this will spell doom to billboards.

HoloLens and Oculus Rift

Adweek points out that HoloLens could be a great investment in the world of marketing as a visual search engine that overlays holograms on the real world. In fact, Lowes is already using this wearable to enable customers to select appliances and paint colours with the aid of an augmented reality app.

Facebook's Oculus Rift, on the other hand, is becoming increasingly affordable to the average customer. This is attributed to the fact that Facebook understands that these technologies deliver incredible value to marketers as more and more people invest in them.

Watson and Deep Machine Learning

You can apply deep machine learning to a vast range of studies, patents, and much more in a bid to generate knowledge graphs and charts detailing data points. This can potentially result in new medical solutions.

Take Houston-based Baylor College of Medicine, for instance; they used Discovery Advisor to identify proteins that modify p53, which is a protein involved in decelerating or averting tumour growth. In a few weeks, IBM's Watson read close to 70,000 studies on p53 and pinpointed six more proteins that could modify the protein.


Just like in any other technology-driven field, the world of digital marketing is changing fast. A tool you use today may not be useful tomorrow. As such, every digital marketing enthusiast should keep an eye on technologies that promise to change this arena if they want to be successful in their marketing efforts.

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