5 SEO myths you must avoid
SEO or Search Engine Optimisation is an ever changing discipline. The SEO tricks used by the ‘internet gurus’ of the early 2000s have been rendered obsolete thanks to search engines constantly tweaking and enhancing their search algorithms and the emergence and exponential growth of content marketing and social media, have encouraged continuous development.
As a marketer, I find it quite challenging to juggle my daily tasks while keeping up with all the new SEO changes. I constantly find myself reading different articles in the blogosphere that contradict each other when it comes to SEO. That is why I have compiled 5 SEO myths you should not fall for!
Myth 1: The more pages my website has, the better
It is a myth that the larger the footprint of your website the better it will rank. This is because not all the pages you publish will be indexed, and if they get indexed, it does not necessarily mean they will drive qualified traffic and leads.
Those companies that happen to have lots of pages on their website tend to overlook the quality of that content, which can end up hurting your rankings. That is why you should try to publish only want is most relevant and avoid stuffing your website with irrelevant content.
As Jeff Ferguson from Fang Digital Marketing says “While the number of pages you have increases the chances of showing up for various searches, the rules of quality content on a properly built site with quality inbound links, still applies.”
Myth 2: SEO and inbound marketing do not mix
This could not be further from the truth! At its core, inbound marketing focuses on turning strangers into people who do business with you. On the other hand, SEO is a specific tactic that focuses on improving a business’s visibility in search engine results.
Combine the two and SEO can help you immensely amplify your inbound marketing efforts. When thinking about inbound marketing SEO is key - especially in the first stage of the inbound methodology: attracting the right visitors to your site.
Myth 3: My homepage needs to have a bunch of content
A homepage full of copy will overwhelm the visitor. Since your homepage is the “gateway” to your business, it is your chance to make your first impression by communicating with your customers and telling them your story.
Your homepage should clarify your location, what you do, and what action should visitors take. In other words, aim for a clear and concise homepage. Save the bulk of the content for later.
Myth 4: Keywords Need To Be an Exact Match
Your website should be aimed at humans and not just search engine spiders. Keywords do not have to be repeated word for word through the piece of content. Instead, you want to use keywords, or a few of them, on the headline that should clearly explain what a piece of content is all about.
Don’t waste your time trying to find the perfect couple of keywords to use all over your site, Google hates it when you over optimise for machines. The content on your site should be varied enough to meet that search criteria, while still sticking to one overarching theme.
Myth 5: Google will never know if I have bad sites linking to me
Yes they will! Google knows everything, don’t try to outsmart Google or else your website will be penalised.
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Joining Maximizer Software in May 2012, Anita lends her expertise to the delivery of all marketing communications and PR. With a Diploma in Direct Marketing and more than 14 years marketing and commercial experience, Anita is responsible for the strategic planning and implementation of a diverse portfolio of marketing tactics, specialising in...