Head of Marketing Maximizer Software
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9 Linkedin Mistakes You Must Avoid

16th Jun 2015
Head of Marketing Maximizer Software
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LinkedIn Mistakes to Avoid

There are lots of articles about LinkedIn and all its features and capabilities. But before you get out there and exploit this functionality and how it can generate leads, there are certain unwritten rules every LinkedIn user must abide by.

What sets LinkedIn apart from other social media platforms is its professional nature. While Twitter may be a fun place to follow everyone under the sun and post whatever you’d like, such behaviour is unacceptable in LinkedIn.

These are some mistakes people make on LinkedIn and how to avoid them:

1. A Special Social Network
LinkedIn has been labelled a social network, but within the hierarchy of social networks it sits well above Facebook, Twitter and Instagram. LinkedIn is not the place to share pictures of your food, or talk about your holiday or spam your contacts with meaningless information that will not add any value. Think of your LinkedIn contacts as potential coworkers, clients or bosses.

2. Not Taking It Easy
LinkedIn is one of the best sales tools out there, but please, don’t over kill it. Sales reps take note: when someone accepts your invitation to connect don’t just copy and paste your pitch right away. Just because your prospect has accepted your invitation does not necessarily mean they want to buy your product. Take the time to nurture and build a relationship with your connections.

3. Not Customising Invitations to Connect
LinkedIn is designed for users to build up their professional network. Try personalising invitations to connect by including a few words of why you are trying to connect. Think about who you would and would not accept an invitation from. If you are not willing to connect with an individual you do not know, it is likely people will not accept your invitation unless provided with a legitimate reason to do so. Think about it, do you approach everyone at a networking event with the same opening line?

4. Adding Random Connections
The purpose of LinkedIn is to make connections with those in your field and build relationships. Avoid connecting with anyone and everyone. Be discriminating about who you are connected to on this site. For those LinkedIn newbies, this post offers great tips on how to go about managing your connections.

5. Updates
Similar to Facebook & Twitter, LinkedIn allows users to share status updates. Unlike these social networks, LinkedIn updates should provide valuable and helpful information to your contacts. Updates should be used to share articles, websites, and other relevant content. Forget about sharing that funny image or a picture of your new puppy.

LinkedIn Recommendations6. Running Wild with Endorsements & Recommendations
Everyone wants recommendations, but they need to be authentic and genuine. If you go around asking everyone for recommendations and even getting some from people you haven’t actually worked with, may end up damaging your credibility. A few good recommendations from legitimate work contacts will speak volumes. The same goes for endorsements, endorse only those people you know and have worked with.

7. Sending Strange Messages
Sure, you can see who has viewed your profile. But you are going to come across as a tad strange if you message those people to inquire why they were viewing your profile? Maybe they were looking at yours so that you would in turn look at theirs.

LinkedIn tips - proof reading8. Not Proofreading Your Profile
First impressions are everything in the online world. That is why you should make sure the different sections of your profile are free of any typos and embarrassing grammatical mistakes. Better yet, if writing is not your forte, hire someone to write your LinkedIn profile for you. They will probably do a better job of making you look good and it will be worth the investment.

9. Non- professional Photos
Finally: it’s important to have a professional shot on LinkedIn and nothing more. Forget the pictures of dogs, babies, and your latest ski trip (unless skiing is your profession, of course). Keep it simple and professional.

These are our top 9 rules; would you add any to the list? Please share in the comments.


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