The Creative Forecast – How will Marketing change in the next 12 months?

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Marketing changes are expected to occur throughout 2015 and 2016. These changes have become apparent and many marketers are adjusting their roles and campaigns in order to align with these predicted changes. According to 64% of marketers expect their role to change in the next year, which emphasizes how important it is to be able to adapt and move with these changes. You must become aware of upcoming alterations to the market to ensure that you can act sooner rather than later.


An advertising method that has gained popularity in recent months and thought to be on the increase in 2015-2016 is banner printing from Helloprint. These banners will catch customer’s eyes and draw them towards your stand, product or business and the sooner you begin to incorporate these into your marketing campaign, the better for you and your company. Other traditional modes of advertising such as bill boarding and posters are still quite popular and your business would benefit greatly if you adapt a variety of advertising methods into your marketing campaign. Drawing customers to you, rather than you having to go out and gather them yourself, is also set to be a common change in marketing.

Inbound Marketing

Outbound marketing isn’t going to be able to draw in the customers like it used to which is why inbound marketing has taken the lead as the main source of earning customer attention. Instead of actively going out to seek potential customers, draw them in with successful inbound marketing. By doing this, you will be able to better serve your customers and attract new faces. Customers are very demanding and so it is advised that you make them your main priority in the next year. Building a lasting relationship with a customer will ensure their return to your business and when a customer puts their trust in your brand, your business will grow and develop even further.

Content Marketing

This is the digital age and almost everyone on the planet has regular access to the Internet. You need to take advantage of this digital movement and present your business to potential online customers in order to keep up with the developing changes in our society. The Internet is still evolving and is an immediate source to find pretty much anything you could ever wish to buy, whether that’s a product or service. Using the right content strategy will propel your business and encourage your audience to expand.

Social Media

Social Media sites such as Twitter and Facebook have provided successful platforms from which to carry out various marketing and SEO campaigns. This isn’t expected to change very much in the next 12 months as social media is expected to remain as vital to marketing as it has done in recent years. According to, ‘social media channels are maturing from primarily a marketing tool aimed at raising brand awareness to one that is becoming embedded throughout the organisation, into an important customer service, engagement and business development channel.’

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