SimilarTech and their SIP (Sales Insights Platform) have great many uses so, let's get started with a short review of some of them, with some explanation as well.
As a technologies research platform, SimilarTech offers unparalleled market insights to gain a better understanding of competing technologies. You'll get a clear picture of the strengths and weaknesses of technologies, how popular they are, what sites are using them and similar. When you search for a technology on their homepage, you'll get an overview of that tech. That includes how many websites are using it, a categorization of those websites, websites with the highest traffic and the geographical distribution. Another thing to note is that you can also do a website search from the homepage and when you need to get a sense of an entire category, you can also search for this and compare the market reach of all technologies from a specific category.
You can also create a report to get more options via various filters (for example, report for sites using revcontent). You can filter with report size and targeting options by selecting the maximum size of your report in terms of results (sites that fit your criteria). These will be automatically sorted by web traffic, prioritizing the ones with most monthly visits. The targeting options will help you filter down by category and additional technologies. Here are some of the things you can filter; include sites with a specific percentage of web traffic that use the tech you selected, have the technology you selected present in a minimum % of pages within their site or include/exclude sites that use other technologies.
There is also advanced targeting available. Stuff like including/excluding websites where most of their traffic comes from a certain country, adding a suffix filter (.com, .net and similar) and company filters (filter by company size, recognized employees, and revenue).
When you finish everything and choose to view the report, you will see a snapshot of the leading categories where your technology is being utilized, a geo breakdown by traffic, and most importantly, what other technologies are being utilized among your list, known as Correlated Tech. This is great because it will give you insights into verticals you never even considered.
You can download your full list of leads as Google Sheets or an Excel file or you can explore the results within the SimilarTech platform. If you choose this, you will be able to get more info on each site or prospect by clicking over it, which will give you detailed info on their company including their web traffic, and contact. A thing to note is that you can add a new account from your leads list and prospects with the “Add to Salesforce” option, which makes it great for Sales Devs because they can add leads quickly to their existing system.
You can also use SimilarTech to discover the right email address for your leads. Once you have identified new potential companies to approach, you can drill down on the companies that interest you and find the relevant employee to connect with.
Another thing to note is that you can create, organize, manage, and export lists of prospects with a few clicks. You can even add your prospects to your Salesforce account (for more info on Salesforce integration, you should check their site). The prospects tool lets you search within the dashboard for contacts within any domain. After you do the search, SimilarTech will let you know how many people have been identified via your selected domain. You can then use filters such as management level, department, title, and location to find just the right people. Once you’re done with all that, your list will be generated. You can then determine which list each person should be added to, and you also have an option to get a deeper look at prospect on LinkedIn, without leaving your SimilarTech dashboard. As usual, you can always export your prospect lists to Excel or to Google Sheets.
The option to compare two technologies is also there, with detailed info, so you can clearly see where the one technology is better than the other one. The first thing you will see is a comparison of how many sites are using each platform. If you look at the trend graph, you can also see their growth or decline over the past few months. The next section shows the market share of the technologies and scrolling down, you can see the geographic breakdown with a color-coded world map showing the leading technology for each country across the web.
Alerts (both technology and website alerts) are designed to let you know in the instant when a company starts using a specific technology or platform on their site. This is another great feature that is also simple to use, just select the tech you would like to track, the location, the traffic range and the geographic location and you’re done. The best way to review all the alerts would be via SimilarTech’s dashboard, which will then enable you to get further insights on the selected companies within the dashboard. While you are there, you can quickly use SimilarTech’s prospecting capabilities to assess whether they are relevant to your business or not. As for the exporting options, you can export your alert as Excel, CSV, or TSV. Also, it should be noted that whenever there’s a relevant lead, you’ll get an email and if you set up a few alerts you’ll also get the results. For the website alerts the process is the same, just select the technologies you would like to track, on the sites you’re interested in, select your threshold and your alert is ready.
Another feature is the website analysis. This allows you to see which technologies a website uses, used/removed in the past and when they added the technologies they are running. With this, you also have the option to track the changes on the website and again you will receive weekly updates via email. For a more in-depth look at the technologies adopted by the site, there is a “full history” option. The website analysis is a neat option as knowing when a company started using a tech is crucial to understanding the chances they might leave it, and also to get a grasp of their tech adoption habits.
Custom reports - is a newer feature which gives you insights into any domain or domain list. By uploading or manually entering the domains and clicking the create report, you’ll get your report saved and generated on your dashboard. With this exclusive feature, you can drill down into each domain to learn which technologies power these sites, review their geographies and correlated technologies, and add contacts to your prospect lists. As with all reports, you can download your report as Excel, CSV or Sheets file. You can also have it emailed to you.
They also offer a number of APIs, including Technology profiling, Technology page profiling, Company profiling, Company enrichment, Email discovery, verification, and role-based emails, and also the option to create custom APIs is there.
Salesforce and CRM integration is available for the premium subscribers. This will allow you to enrich your leads with SimilarTech data into your Salesforce account. Premium users have the ability to segment their leads in Salesforce by Querying based on tech usage, as well as a lead score based on SimilarTech’s data. You can automatically or manually sync your leads, which is a powerful way to incorporate two incredible tools. This will add enormous value to anyone using Salesforce, giving you many tools integrated into the platform. You can contact SimilarTech if you are interested in additional CRM integrations (Hubspot, Zapier and similar).
Another thing to note is that they also have an extension for Chrome. The extension will get all the relevant data on the website you are browsing, which you can see by clicking on the extension icon. The things you can see are; website info, company info, technology stack, and emails.
The website information includes:
Web Traffic: Number of monthly visitors
Traffic Sources: A breakdown of the traffic sources (i.e. search, social, email)
Geography: The country where the biggest portion of visits come from
Tech Expense: An indicator of spend on paid tech platforms
The company information includes:
Background: company description
Financials: funding and revenues
Headcount: number of employees
Contact Details: location and phone
Social Media: link to social profiles
For the technology stack information, you will see the full list of technologies that are used to power the site you’re visiting – from analytics to payment or advertising. This is a vital source of knowledge because you can see if the site is using the competitor’s product or if they have a sales stack which is compatible with your product.
The extension will also show you every email it identified on the site you are browsing, which is another way to expand your prospect list.
Well, this is a short review and explanation of the several SimilarTech’s features, for more info you can always check their website.