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National Customer Service Week 2014: Day Five

10th Oct 2014
Editor MyCustomer
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As part of National Customer Service Week, we are running a daily blog about the key topics the Institute of Customer Service (ICS) has pinpointed as vital to organisations in the development of their customer service delivery.

It’s the final day of the #NCSW14 campaign, and today the ICS are throwing this question at organisations and their customer service strategy: How do you recognise and celebrate excellent customer service performance and behaviours?

“Excellent customer service relies on consistent focus from individuals,” the ICS states. “Sometimes going the extra mile to help customers or resolve a challenging situation.

“National Customer Service Week is a timely opportunity to recognise and celebrate customer

The ICS recommends the following tips for improving good service recognition:\

  • Run your own awards programme recognising achievements in customer service
  • Promote positive feedback received from co-workers and customers

“Every company has a different culture and requires a unique approach,” says Nick Peart, marketing director EMEA at Zendesk.

“Be sure to customise your rewards and recognition program to reflect the norms and values of the environment you want to create. Engage your workers by providing them with recognition or feedback for a job well done.”

What does your organisation do to deal with customer service problems? Let us know in the comment box below or via #NCSW14 on Twitter


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