8 key points to improve customer satisfaction

There are methods for improving customer satisfaction, to continue current success or to improve your business with healthy growth. It would be easy to say you should just start delivering better customer service. But, that’s too general. So you should focus on details - activities that make your customers more than “satisfied.”

You want them to appreciate your business so much they’ll recommend it to others. You can start toward this goal by understanding how rare excellent customer service is. In one study, less than half of the customers said they received good or excellent service. Almost everyone in the survey said they changed brands because of a poor experience.

1. Be Genuine, Be “Real”

People do know the difference between right and wrong. They know when someone is treating them as they deserve, and they know when people are being “fake.” If you have been concentrating only on product quality or on the financial side of your business, make a change. Put personal interaction first.

2. Listen

You have two ears and one mouth. Listen twice as much as you talk. Do your best to hear what the customer is saying, then act on it.

3. Respect Your Customer

Give your customer your valuable time. If they feel you’ve been rude or “short” with them, they will tell others. This is the opposite of what you want.

4. Customer or “Partner”

When your customer makes a suggestion or asks about something specific, consider this the contribution of a partner who is a key part of your business.

5. Tell Customers First

One of the best ways to establish trust is to keep customers informed of changes, whether they are “good” or “bad.” Don’t assume those changes will be “OK” with the people who pay you for a product or service.

6. Be Transparent

This means just what it says. Keep track of your orders and your customers. Know them and let them know you understand. Tell them what’s happening behind the scenes. Thank them sincerely.

7. Promises, Promises

Keep your promises. Don’t make promises you can’t keep or don’t intend to keep. There are so many ways to say this. If you give someone your word, follow through. Remember, if 10 people have a bad experience, almost everyone will tell another person about it.

8. Be Consistent

Treat every customer well, every time. Respond quickly and be prepared to make things right for the customer. Be clear about what you’re doing in your business, and about what you intend to do in the future.

If you’re considering the formation of a business, or making changes in your structure, you can benefit from working with experts, such as those at Rapid Formations. You can always learn from those who have been successful. Find out what’s working for others and incorporate those methods into your business. Remember that customer service can always be improved, even if you believe your status is “just fine.” Use these eight points as tools to help your business grow.