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Five ways how technology can benefit your business

9th May 2014
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Managing a start-up is a juggling act. To execute different tasks, you need to add more processes and people. However, even with a great support staff, you are required to oversee all the departmental activities (sales, marketing, human resources, customer service etc.). This begs the question: With so much to check and monitor, how can you find the time to grow your business?

In the words of Laura Fagan, ‘’Investing in the right technology holds the key. Not only will it help your business do what it does best but with much more profit and efficiency. And most importantly, it will free you up to focus on the business growth strategies.’’

Below enlisted are a few ways technology can benefit you in business consolidation and management. Take a look –

1. Consolidated data

Do you still want to get stuck with paper notes and handmade spreadsheets? Imagine the harm your business will experience if any of these papers/documents gets misplaced? Choose a technology that acts as the central repository of all your business data. From sales, marketing, customer service to human resources, every department can access data from a single source. Not to forget, using the technology you will easily manage data in one place.

2. Easy Collaboration

Do you know employees’ time gets wasted simply communicating with each other? This is precisely why every large organization emphasizes upon implementing collaboration tools. You too do the same thing. Look for a technology solution that enables you and your staff to internally and externally collaborate effectively. Remember working together can serve as a key tool especially in a growing business. Depending on the change of roles, the technology can support regular and temporary teams.  Also, it can ensure that all conversations can be used for reference by any staff member at any time.

3. More efficient processes

An effective business entrepreneur always has efficiency as a top priority in his mind. The same should be your thinking too. After all, you will not gain any productivity from your employees if you treat them as assembly-line robots. Hence, implement a technology solution for fresh, logical ways to get stuff done.

Post the implementation, your employees will focus on core activities, leaving the mundane tasks to be automated by the technology.

4. Customization

Regardless of the type of technology solution you choose, make sure that it has high customization features. Remember as and when your business will grow, you will require making a few tweaks in the application. And at that time, having a rigid technology solution will pose obstacle for you and your business process.

5. Reporting

Moving your team together towards common organizational goals is essential. And this can only be possible through centralized reporting. Choose a technology solution that has/supports:

  • Pre-packaged standard reports
  • Custom reports
  • Campaign analytics
  • Dynamic dashboards
  • Real time summaries
  • Regular Feeds on important Leads and Accounts
  • Advanced filters and saved searches.

These functionalities will help you keep clued in to how your company is achieving its vision. Dynamic real-time reports, dashboards and summaries will put important data at your fingertips.

Having told you the technological benefits your business can experience, let’s move on to the hard part: what technology will render you the above-mentioned benefits?

Cloud Computing is the answer! Entrepreneurs, investors, and tech-enthusiasts have advocated cloud computing as the best technological aid for enterprises big and small. Gartner too, has named cloud computing as one of the leading technology trends happening in 2014.

Explaining this context further, Laura Fagan has stated – ‘’the build-up to cloud computing popularity has started many years back. Around 40% of all CRM software sold worldwide in 2012 has been cloud-based.  50% of enterprises in North America and Europe had set aside separate budgets for cloud investments last year.’’

You can say: Today, most businesses have realized cloud-based systems to be an ideal choice. Read why:

  1. Wide accessibility

Cloud-based applications do not place limitation on the availability of critical business information. You can access data via the application on any device connected to the internet.  Thus, you are no longer tied to your physical computer to get what you need.

  1. Backup

What happens if your office computer suffers a glitch? You get worried about the loss of data stored in it. With cloud, there is no such headache. Data stored in the cloud is resistant to corruption due to any form of computer malfunction. So whether you drop your laptop in the subway or lose your tablet, the data will still be safe and sound.

  1. Web-services integration

Cloud computing technology is much easier and quicker to integrate with other third party/homegrown enterprise applications. Based on the business requirements, you can integrate external enterprise apps (whether traditional software or cloud computing infrastructure based) into cloud applications.

  1. World-class service delivery

Cloud computing infrastructures offer much greater scalability and complete disaster recovery compared to the traditional software models. With no hardware/software installation required, cloud applications can be up and running with significantly fewer capital expenditures.

  1. Reduced IT overhead

Cloud applications reduces the cost and complexity of in house IT operations, which are usually required to maintain servers, update computer programs and sort out compatibility issues. In a cloud infrastructure, it is the cloud application provider who takes the sole responsibility of application maintenance, upgrade and troubleshooting.

  1. Faster deployment

Unlike on-premise systems that usually take months and years to be up and running, cloud computing technology applications boast of impressive uptime numbers. In spite of extensive customization or integration, cloud applications get live quickly, helping businesses save on their time and money.

  1. Support for deep customizations

Cloud computing infrastructure facilitates deep customization and application configuration. Additionally, it also preserves the customizations made during and after any type of upgrades.  Consequent to which, IT professionals perceive cloud application ideal for fast growing organizations which frequently needs to update its enterprise applications based on its evolving needs.

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19th Aug 2015 12:59

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