Normally I write about the business-to-business (B2B) profession and the business processes that enable it. But as every B2B marketer knows, they need to be backed by a great sales team to make their efforts worth it. And part of being a great B2B marketer is understanding how the sales industry is evolving and the technologies that support sales teams and which tools can make these teams more effective. Toward that end, I recently teamed up with InsideSales.com to distribute a survey that attempts to gauge the size and nature of the inside (and outside) sales profession.
With the tough economy, many companies are taking a closer look at the inside sales role because they are relatively cheaper to employ than their outside sales counterparts. According to 2010 research conducted by InsideSales.com, growth of the insides sales roles was outpacing growth of the outside sales profession by a rate of 15 to 1.
While the economy has played a significant role in this shift, other factors such as the evolution of technologies that enable remote selling (e.g. Cloud-based CRM software) are contributing to this changeover as well. But a lot can change in three years.
To gauge the 2013 inside sales market we're asking sales professionals to participate in our survey to help us gather data on average inside sales team size, average level of compensation and performance against key sales metrics. To participate in the survey, and enter into a drawing to win an iPad, click here and start the survey.