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Score More Sales Using Twitter

17th Sep 2015
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Close more Sales with Twitter

With an average active monthly user base of 302 million people and more than 500 million tweets sent each day, Twitter is the is largest source of third party content in the world. Twitter is heaving with information!

Your buyers and prospects are turning to Twitter to gather information, perform research, and share knowledge before they buy. Bottom line, Twitter can help you sell.

Follow these six tips and start turning your tweets into sales:

Establishing a sales personality on twitter1) Establish a personality
Twitter is a non-traditional sales platform where straightforward sales tactics won’t succeed. It’s important to give people a reason to follow your business. Remember, people buy from people they like, and people like people just like themselves.

The most effective way to build a persona on Twitter is to tell a story. What do you want to be known for on Twitter? Consider what topic will be top of mind for your prospects as they look to you for information. It’s important to make them understand the organic value of engaging with you.

2) Find prospects
With more than 500 million people to choose from, finding your target audience will take a bit of work, but Twitter really is a follower’s game; it is all about who follows you and who you follow, so getting it right is crucial.

Start by identifying and searching for keywords and hashtags your prospects might be using. Use the inbuilt Twitter search, and then follow anyone who matches your ideal customer profile. Follow your competitors and look at who they’re following and who is following them; they may have done some of the hard work for you.

Promote your content via Twitter3) Generate leads by offering content
Make sure you are contributing relevant content (whitepapers, webinars and eBooks) and useful information that your prospects will find valuable during all stages of their buying journey.

Write a compelling tweet, with the idea that tweets are like subject lines in your emails and drive them to your landing pages, where you can capture their information and enter them into your email nurture campaigns.

4) Start a conversation
A lot of people take to Twitter for advice and help, search for terms like ‘anyone recommend’ or ‘any advice on’ to identify those looking for immediate assistance and answer their question, or point them in the direction of someone who can. Even giving their question a retweet will be useful. If they follow you, send them a direct message and start to move them offline.

Even if they’re not ready to buy now, if they’ve had a positive experience with you on Twitter, they’re much more likely to want to buy from you in the future.

5) Look for buying signals
Keep an eye out for people showing dissatisfaction with a competitor, or exhibiting a need your product can fulfil and engage them at the beginning of the sales cycle. Or, if you can, spot a buying process or imminent sale, jump in and get on the shortlist.

Twitter Offers6) Offer discount codes
Exclusive offers on your Twitter can be a great way to build a strong relationship with those that follow you, as well as providing a reason for new people to follow you; which will allow you to market to them in the future.

Giving visitors and customers an incentive to share your company with their social circles can be an effective way to create some inexpensive word of mouth. You can Tweet promotions and coupon codes and create contests to generate sales.

If you have any other tips for Twitter Marketing please share in the comments below...oh and don’t forget to follow us!

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