Tips for securing a job in marketing
With the advent and growth of e-commerce and digital marketing, the demand for marketing and content management professionals has boomed. Companies, agencies, and brands from every industry are doing everything they can to get their hands on people that can manage a blog, secure placements in publications, write, and edit.
If this sounds like a career that’s perfect for you, you might be wondering how you go about getting such a dream job. Well, you’re in luck. We are going to cover five of the best tips anyone could ever receive on doing just that, getting a job in marketing.
1. Research the company
Before you sit down in front of an interviewer, do some research on the company. What industries are they in? Have you checked out their blog? What is the nature of their social feeds? Do they even have social feeds yet? These are the kinds of questions you need to ask yourself about the company and then associate your skills to these answers.
Knowing the company’s content also lets the HR representative or hiring manager know that you are self-motivated and have done you research. It will also show that you are serious about the potential job and will better prepare you for the questions they may ask at the interview.
2. Prepare some ideas
After digging up information with your research, generate some ideas on how you would handle the company's marketing and content needs. While interview questions vary from company to company, one of the most common questions asked is how you would handle the company’s marketing needs, and you better have some ideas to present to them.
What good will be to the company as marketing or content manager if you can’t even present a viable idea? Demonstrate your creativity to the interviewer by recommending topics for articles or blogs. Use current trends that relate to the company’s industry and you will grab their attention.
3. Submit an excellent resume
This may sound like a no-brainer, but submitting a quality resume can be the difference between getting an interview or having your application and resume stored under “Not Likely” in the file cabinet that resembles a trash can.
If writing resumes are not your forte, relax. There are plenty of online services that will enable you to create your own professional resume. Resume services enable you to produce a resume that is formatted, professional, and error-free. Having an excellent resume will help to make you more appealing to the interviewer as well as demonstrate your professionalism.
4. Submit a writing sample
When you send your resume, attach a writing sample to go along with it, just make sure that you conduct a thorough edit before you send it. Nothing will earn your resume a faster trip to the trash can-shaped file cabinet like a resume and writing sample filled with errors and typos.
Create some unique and engaging content, related to the company’s industry, of course, read it out loud once you have edited it and then give it another look over before you send it. A sample writing that is professional and contains great content will help to make a good initial impression, even before the interview.
5. Ask creative questions
One thing many people do not think to do when being interviewed is to ask questions of the interviewer. The interview process is designed to work both ways. The interviewer finds out more about you and what you have to offer the company, and you find out more about the company to see if what they have to offer you is acceptable.
The questions you ask, however, should be creative. What is the current growth projections of the company? Are there other industries the company might be moving into? What is the current marketing plan and what sources are being utilized? Sounds pretty deep, right? These are the sort of questions that let the interviewer know that you are serious about the position and the career.
There you have it, the five best tips you will ever get on how to find a job in marketing or content management. While we don’t guarantee you will get the job on the first try, we do guarantee that these tips will help. Good luck and happy hunting.
Erik is a master’s level career counselor with a specialization in sales and marketing. He is internationally certified as a Career Management Practitioner (CMP) by the Institute for Career Certification International and have been recognized as a National Certified Counselor (NCC) through the National Board for Certified Counselors.
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