SEO-friendly content is a term that refers to contents that can help the website owners to perform their SEO techniques in an easy manner and help in the optimization to a great extent. There was a time when the writers have clear instructions about the keywords in details that where to place them, how to place them or how many time they can use them in an article. It seems that keywords are the primary focus in content, and everything else becomes secondary.
Thanks to the latest updates of Google algorithm that writers get some freedom in creating more informative and social contents rather than creating texts full of keywords. Nowadays, they are expected to create natural SEO-friendly contents for their topics. But how to do so?
Create Something Brilliant
Irrespective of the topic, you have to create something brilliant for your readers. Remember that they are reading your blogs or articles to get some information on a certain subject. Are you giving enough information about that subject on your content? Those write-ups must be entertaining, free-flowing, informative, resourceful and comprehensive.
Follow Google Analytics
Google Analytics can help you a lot in knowing how to create contents that are SEO-friendly in nature. The Traffic Source option in Google Analytics let you know about the top referring keywords that you should use in your contents to grab the traffic. You can incorporate those search terms in your content to make people aware of your brand and get their attention towards your website. Google Analytics also allow you to get complete information about the readers who browse and read your contents. You can understand what types of audiences are showing interest in your blogs or articles and how to impress them more.
Have An Awesome Landing Page
When you incorporate some links as the form of keywords in the content of your white paper, email or blogs then ensure that you have created an awesome landing page for those links too. Your readers will click on those keywords to obtain more information. Your landing page must be prepared for SEO.
Have Social Media Connection
Connect all your vital contents with social media. Publish your contents on social media units. Let your readers share them on various social media profiles so that you can receive more visitors from those platforms. You can get huge publicity for your content through the same.
As the owner of the content, you must know how to make it a good approach for your SEO techniques. You need to make it as much useful as you can.
Mansi currently heads the Sales & Marketing division at EZ Rankings - Best SEO Company in India. She is one of the few professionals who got introduced to Digital Marketing while it was in nascent stage. and has been instrumental in venturing out to the domestic...