As a business professional you are probably sick of hearing just how important it is for your brand to be visible, engage and interact with your target audience on Social Media.
With around 7/10 of us using now using Social Media on a regular basis, there’s no doubting the medium's power.
Whilst it is true that almost every company can benefit from some sort of Social Media efforts, it is just as important to make sure that you are visible on the correct platform for your brand’s industry. It HAS to be relevant.
A prime example is that 39% of American females use visual bookmarking platform, Pinterest, whilst only 15% of men do. Brands need to look at the data and assess where their marketing efforts would be worthwhile on Social.