Everyone loves a pithy quote.
Bloggers in particular love quote compilations because it means they can get an article out of the door without having to do much work. (Much like this one here.)
Readers love them because they can happily waste a few moments without have to concentrate too hard. (A bit harsh perhaps?)
This compilation, lovingly put together by SMS API provider The SMS Works, will hopefully inspire you to put mobile at the top of your mobile marketing agenda in 2018.
Some of these have been doing the rounds for ages, others are newly coined and are less than a few months old.
We’ve stolen, poached, lifted and filched the best quotes on mobile technology from the wisest mobile marketing sages in the industry. Please feel free to use them however you wish.
If your plans don’t include mobile, your plans are not finished.
Wendy Clark, Coca-Cola
If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.
Jamie Turner, 60SecondMarketer.com
The mobile phone is a bit like God – it’s omnipresent.
Joana Picq, Jampp
Saying ‘mobile internet’ should be like saying ‘colour TV’. We’ll use the word ‘mobile’ a lot less in the future, because it will just be assumed that’s how we’re communicating.
Peter McLachan, chief product officer and co-founder, Mobify
In today’s modern world, people are either asleep or connected.
Janice H. Reinold, Rosetta Marketing
The trend has been mobile was winning. It's now won.
Eric Schmidt, Google
Mobile is a lot closer to TV than it is to desktop.
Mark Zuckerberg, Facebook
Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you.
Cyndie Shaffstall, Spider Trainers
The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.
Emma Crowe, Somo
The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.
Peter Rojas, Gizmodo
I want to be buried with a mobile phone, just in case I'm not dead.
Amanda Holden - Actor
Mobile is becoming not only the new digital hub, but also the bridge to the physical world.
That’s why mobile will affect more than just your digital operations — it will transform your entire business.
Thomas Husson, Forrest Analyst
In my opinion, the 'future of mobile' is the 'future of everything.
Matt Galligan, Co-founder Circa
Smartphones are reinventing the connections between companies and their customers
Rich Miner, Partner Google Ventures, Co-Founder Android
The future of mobile is the future of online. It is how people access online content now.
David Murphy, Mobile Marketing Magazine
A lot of brands weren't secure in this mobile revolution that we've stumbled into, and the trust still isn't there for many of them.
Katy Halewood, Head of Maxus for Business, Maxus
The smartphone has been a game changer in the daily lives of mums, and has had more influence than anyone could have predicted.
Rimi Atwal, Managing Director, Netmums
6 seconds of buffering causes as much stress as watching a horror movie alone.
Elisabetta Romano, Ericsson
World’s first mobile phone —1983; Weight: 2.4 lbs; Talk Time: 30 minutes; Charge Time: 10 hours; Cost: $3,999.
Vala Afshar, Salesforce
Company bosses everywhere should sit up and take note of this fine and check their practices are compliant with the law before embarking on marketing campaigns.
Steve Eckersley, ICO Head of Enforcement
Mobile is the juggernaut that we’re all trying very hard to pretend we don’t see.
Stan Woods, Velocity Partners
I've got a text!
All Love Island contestants
Source: The SMS Works
About Henry Cazalet
Henry is a founder and Director of The SMS Works, a low cost and reliable SMS API for developers.
The company has a very simple point of difference. It only charges for delivered SMS. All failed messages are credited back to customers' accounts. Most business SMS companies charge for failed texts.
He has nearly 20 years of experience in mobile and SMS marketing and is keen to help companies of all sizes reduce their business SMS bill.