AI will enhance call centre support not replace it

Iain Banks
Regional VP International Markets
TTEC
Blogger
Share this content

From retail to healthcare, artificially intelligent bots are supporting customers in more and more industries. According to Tata Consultancy Services, 32 percent of major companies are currently applying artificial intelligence to customer service. And more companies are following suit.

More than 33 percent of executives indicated that over the next two years, they’ll be investing in AI and robotic process automation for the contact centre, according to Deloitte.  But even AI bots need a human touch.

Humans are still needed to support customers that don’t want to interact with a bot, and to resolve issues that are beyond a bot’s capabilities. As more companies add bots to the workforce, we’ll explain why intelligent virtual assistants (IVAs) are ‘the future of bots’ and why it makes more sense for humans and IVAs to work together.

Building a Smarter Bot

Even chatbots that only answer repetitive questions provide significant cost savings. For every second bots shave off average handling times, contact centres save nearly £727,000 in annual customer service costs, reports Juniper Research. And by 2022, chatbots that are equipped with natural language processing will save companies about £5.8 billion per year in customer supporting costs.

But instead of building a chatbot that is essentially a repackaged FAQ, aim higher by creating an intelligent virtual assistant. An IVA can understand enquiries and sentiment in different languages; “learn” how to respond with personalised and contextual answers and remember what it learned. 

At the same time, IVAs can’t do it all. While customers may be okay with using an IVA for routine issues, humans are needed to resolve confusing or complex situations. Also, bots don’t form relationships with customers—humans do.

Teaming up with a Bot

Instead, envision a hybrid service workforce where IVAs and humans work together to serve the customer. The IVA assists humans by handling common requests and retrieving data, allowing human associates to focus on engaging the customer.

As a result, the human associate’s role in the contact centre and required skill set will shift. Humans will handle complex issues and be skilled in analysis, critical thinking, and emotional intelligence. In some cases, the associate may send the customer back to the IVA to complete an interaction, such as processing a payment.

At the same time, humans will continue to train the IVA to be even more efficient in a closed, symbiotic loop.

To learn more about how bots can support—rather than replace—humans in the contact centre, read our eBook, “Don’t Fear the Bots in your Contact Centre.”

 

About Iain Banks

Photo of Iain Banks

Iain Banks, Regional VP International Markets, TTEC is responsible for developing TTEC's full International go-to-market business plan for sales, marketing and solutions.  Iain is an experienced, senior-level business development professional with a career spanning more than 18 years in the Global BPO/Contact Centre environment, with a proven track record in delivering business results including new logo sales, organic account growth and strong operational relationships.  Iain has previously held senior positions in the contact centre industry at companies including Sitel, Sykes and Kura (CS) Ltd.

 

Replies

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.