Just as the Internet did before, mobile and social are radically changing the way we interact with the world. Everything from how we transact with friends, colleagues and with brands is changing. And changing rapidly. Yet many businesses are still underestimating the full and lasting impact of this revolution and failing to reinvent their digital strategy to put the customer at its heart. Download the London Loves Business guide to Reinventing Digital Strategy
to understand how you can make the customer your key decision maker.
The evidence of transformation is all around us. Over ten times more smartphones and tablets are sold every day than babies are born. The average person checks their smartphone nearly once every six minutes. The market for wearable devices is projected to grow at least fivefold over the next four years. 5 Minutes is the average response time people expect via Social Media. And remarkably 80% of all of us are prepared to trade personal information for offers from brands. The world has changed remarkably over the last few years and the expectations of individuals have risen as they experience the benefits of these new technologies.
For organisations data (information) is the key to seizing the opportunity. There are more than 2.5 quintillion bytes of data created each day, including countless uploads of video, images, geo-positioning information, and daily updates to social media that increasingly originate from mobile devices, growing mobile data traffic with some 80 percent per year. Many businesses are already using sophisticated data analytics to distill insights and context from this increasing volume of digital information and help them make decisions driven by their customer preferences.
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