For every business owner, one of the main goals is to make profit.
However, by virtue of a tip from Sam Walton, founder of Walmart, “There’s only one boss - the customer.”
How do these 2 sentences relate? It’s simple: the customer is the one who will be giving his money to you by paying for the services your business will be rendering. Also, by giving you his money, you and your business can try to make profit (or at least break even). The customer is a huge deciding factor as to whether your business stays afloat or it packs up.
Hence, many businesses have devised different strategies to consistently get new customers.
Of this many strategies, one of them is lead generation, which has been defined as an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact.
Getting this contact, maybe via creating short reports, cheat sheets, resource lists, etc, helps you to have a list of people you can constantly offer your products/services.
By now, you already know that these leads are not yet your customers. Yes, you can call them potential customers. But, how can you convert these potential customers into customers who actually take money out of their wallets (or use their credit/debit cards) and hand it over to you?
1. Hire a Pro
That’s right. You need the services of professionals like the folks at http://www.vivomarketing.com.au/, who have been involved in helping businesses acquire customers and increase their sales. With them, you will get the much-needed results you need and will be able to reduce costs.
However, you need to make sure you make your own research so you don’t fall into the wrong hands. Anybody can claim “professional”. When you’ve found one, look them up online and particularly ask for past results.
2. Follow Up
If you decide to go through the lead generation journey by yourself, instead of hiring a pro, one of the things you need to do is keep up with your leads. You have offered that free report. They have gotten it – by entering their email addresses/ phone numbers.
You now have their email addresses. You need to start keeping up with them by either sending follow-up emails or putting calls through to them, asking them if they have any additional questions or concerns as regards the free information they got from you. This strategy can also help you to create a connection with the lead as it shows that you care, which will most likely portray you in good light.
3. Ask Them Questions
Another proven way you can convert more leads to customers is to ask questions. Sounds like the previous point? Not so much.
To save time, you need to be able to know if these leads will be interested in patronizing you and your business. And the only way you can achieve that is to ask questions. Questions asking them if they’ve gone through the material(s) they downloaded will go a long way.
Most times, they will respond. Whatever their responses are will determine whether you need to spend more time with them or move on. After all, not all leads will be converted into customers. As thus, you need to know which one will be your next customers and ultimately, which ones won’t be.
These are some of the proven ways you can start with to convert more leads to customers. It’s not an exhaustive list. There are definitely more out there. But you can use these tips as a starting point on your way to ensuring you convert more of those leads into customers.