8 Marketing Tactics Customers Like to See
Marketing is a tricky business, as consumers are becoming immune to the many gimmicks and tactics used to capture their attention. This isn’t to say that marketing doesn’t work, though, because it does. Companies simply need to use tactics that customers will engage with. Here are a few ideas to get you started.
1. Creative Signage
This one is the oldest marketing tactic in the book, but it still works. It draws attention, reinforces the brand, and gets your message across. Though your customers may roll their eyes at a bland, non-descript sign promoting your business, they’ll be entertained and pleased with a custom sign that inspires in some way, whether through humor or a heartfelt anecdote.
2. Custom Content
Quality ad copy and blog posts will sell. An excellent way to increase your conversions and gain approval from customers is to write copy that your customers can engage with because it’s original, relevant, and timely.
3. Worthwhile Email Marketing
There’s a reason that 68 percent of companies that use email marketing report an excellent ROI, particularly if they engage in email marketing that customers believe is worthwhile. For best results, keep things short, sweet, relevant, and interesting. Give your customers a reason to engage with your emails, and they will.
4. Coupons and Discounts
Thanks to customer personas and profiles, you are very aware that different customers have different desires. However, there’s one desire that all customers have, and that’s to save money. Offering discounts and coupons as a promotion will spread brand awareness through coupon sharing, make customers feel valued, and strengthen relations between the company and existing customers.
5. Social Media Content
Social media is a powerful tool when it comes to engaging with consumers. The average consumer spends 28 percent of their time on social media. That’s a huge opportunity for you to promote your brand through a medium that’s already being utilized consistently.
6. Customer Recognition
Feeling valued is a top customer priority, and you can make that happen by recognizing them for their interaction with your business. If they purchase something, send a thank you and/or a complementary future discount. Also, continue conversations over social media instead of ignoring comments and questions. Many companies have also found success in featuring fans in their content. They do this by holding contests or sweepstakes, and then featuring the winner in a blog post or meme.
7. Customer-Generated Content
Customers love to hear what others are saying about your products and services. Posting reviews, user videos, and other forms of content made by your customers gives new and existing customers a feel for the way you do business. This is part of word-of-mouth marketing, which is one of the most lucrative forms of marketing for businesses.
8. Solutions to Common Problems
Last, but certainly not least, every business should be using their marketing efforts to display their problem solving skills. Customers purchase goods and services because they solve a problem. So, showcase that through your signage and advertisements. If you have a product that will take care of a pest problem with lower prices than the competition and better service, then display that in your ads. The more creative and succinct you get with this display, the more your customers will engage.