50 Great Marketing Statistics You Don’t Want to Miss

lbedgood
Director of Marketing
DataMentors
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We’ve compiled a list of 50 of the best marketing statistics that every marketing professional or business executive will want to know.

So if you are a marketing data geek or maybe just curious to see where your marketing strategies compare, read on!

Content Marketing
 

  1. A whopping 93% of B2B organizations rely on content marketing for brand building and demand generation. (Content Marketing Institute)
     
  2. 78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing. (Webdamsolutions.com)
     
  3. 63% of readers are more likely to be influenced by blogs than magazines when deciding on a purchase.  (Marketing Query)
     
  4. B2B Companies that blog generate 67% more leads than those that don’t. (Webdamsolutions.com)
     
  5. Out of all organizations leveraging content marketing programs, 48% say their efforts are resulting in engagement with customers and prospective clients, and 41% are seeing an increase in brand awareness. (Marketing Land)
     
  6. Blogs convert readers into buyers. In fact, 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. (LeadersWest Digital Marketing Journal)
     
  7. 87% of buyers say online content has a major or moderate impact on vendor preference and selection; but 43% say “blatantly self-promotional” content is a major turn off. (B2B Marketing Insider)
     
  8. Companies with more than 200 blog articles have 5x the leads than those with 10 or fewer. (Adestra)

Marketing Data Quality

  1. On average, every 30 minutes 120 business addresses change, 75 phone numbers change, 20 CEOs leave their jobs, and 30 new businesses are formed.
    (Source: D&B The Sales and Marketing Institute)
     
  2. Data decays at an average rate of 2 percent per month, which means you can expect 25 to 30 percent of your organization’s contact data to go bad each year under normal circumstances. (NetProspex)
     
  3. Inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. (Experian)
     
  4. 53% of organizations surveyed consider a single view of the customer a priority. The biggest challenges to developing this 360-degree view are difficulties with keeping track of data among multiple systems, data redundancies and silos. On average, organizations use 36 different data-gathering systems and vendors for marketing efforts. (Forbes Insights)
     
  5. Only a quarter (24%) of all respondents feel that customer communications and data gathering systems are fully integrated, while 13% report no level of integration at all. (Forbes Insights)
     
  6. Half (49%) of all respondents indicate marketing and data teams are siloed. (Forbes Insights)
     
  7. Dirty data, or poor data quality, costs U.S. businesses $600 billion annually. (Fathom)
     
  8. Companies that put data at the center of the marketing decisions improve their marketing return on investment (MROI) by 20%. That adds up to $150 – $200 billion of additional value based on global annual marketing spend of an estimated $1 trillion. (McKinsey)
  1.  A lack of analytics tools and repressive data silos lead companies to ignore 88% of their customer data. (Forrester)

Email Marketing

18. 247 billion emails are sent every day. This equates to one email every 0.00000035 seconds. Email Marketing Reports)

19.  For every $1 spent on email marketing, the average return is $44.25. (emailexpert)

  1. When marketed through email, consumers spend 138% more than people who don’t receive email offers. (Convince and Convert)
     
  2. There are 897 million mobile email users worldwide, including both business and consumer users. (The Radicati Group)
     
  3. 48% of emails are opened on a mobile device. (Litmus)
     
  4. 91% of consumers use email at least once a day. (ExactTarget)
     
  5. On a daily basis, US consumers interact with about 11 brands through email, compared to ~9 brands via Facebook, and ~8 brands via Twitter. (EmailStatCenter.com)
     
  6. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (McKinsey & Company)
     
  7. 44% of consumers made at least one purchase last year based on a promotional email they received. (Convince and Convert)
     
  8. When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. (Nielsen Norman Group)
     
  9. 60% of marketers say that email marketing is producing an ROI for their organization. (MarketingSherpa)
     
  10. 72% of consumers sign up for emails because they want to get discounts, but only 8.2% sign up because they love the brand. (BlueHornet)
     
  11. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)
     
  12. 48% of consumers say that they prefer to communicate with brands via email. (Direct Marketing News)

Loyalty Marketing

  1. A company’s most loyal customers spend 10 times more than new ones. (FiveStars)
     
  2. VIP and loyalty program members are 70% more likely to spread the word about your business. (FiveStars)
     
  3. The probability of making an additional sale or upselling to loyal customers is 60-70%. (FiveStars)
     
  4. 50.4% of companies cannot identify their most loyal customers. (Acxiom)
     
  5. 54% of respondents would consider increasing the amount of business they do with a company for a loyalty reward, and 46 % said they already have. (ClickFox)

Customer Experience

  1. By 2020, customer experience will overtake price and product as the key brand differentiator. (Customers 2020 Report)
     
  2. 90% of customer experience decision makers say that a good experience is critical to their success; 63% think the importance of the customer experience has risen. (Forrester Research)
     
  3. In a poll of enterprise contact centers by Deloitte, 82% view the customer experience as a competitive differentiator, and view accuracy and quality of information provided (82%), as well as ease of interaction (73%), as the most important attributes of a quality customer experience. – (Deloitte’s 2013 Global Contact Center Survey Report)
     
  4. 82% of consumers say the number one factor that leads to a great customer service experience is having their issues resolved quickly.
    (LivePerson)
     
  5. Reducing your customer defection rate by 5% can increase your profitability by 25 to 125%. (Leading on the Edge of Chaos, Emmet Murphy and Mark Murphy)
     
  6. 83% of consumers require some degree of customer support while making an online purchase. (eConsultancy)
     
  7. A 2% increase in customer retention has the same effect as decreasing costs by 10%. (Leading on the Edge of Chaos, Emmet Murphy and Mark Murphy)
     
  8. Customers are increasingly frustrated with the level of services they experience: 91% because they have to contact a company multiple times for the same reason, 90% by being put on hold for a long time, and 89% by having to repeat their issue to multiple representatives. (Accenture Global Consumer Pulse Survey)

Social Media Marketing

  1. The top three social networks used by B2B markers are: LinkedIn (91%), Twitter (85%), Facebook (81%) (FlipCreator)
     
  2. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. (Social Media Examiner)
     
  3. By spending as little as 6 hours per week, over 66% of marketers see lead generation benefits with social media. (Social Media Examiner)
     
  4. 74% of marketers who spend 40+ hours using social media per week earn new business through their efforts. (Social Media Examiner)
     
  5. 64% of visits from social media sites to corporate websites come from LinkedIn. (comScore)
     
  6. 77% of brand posts read on Facebook are photos. (iMedia Conection)
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About lbedgood

About lbedgood

As DataMentors' Director of Marketing, I have a deep understanding of today’s data-driven marketing environment, including key components such as multi-channel marketing, marketing data solutions, and technology and analytics to drive business performance. I manage and coordinate all marketing functions, including lead generation goals, event and project management, and corporate communications.

About DataMentors 
DataMentors is the industry’s leading provider of Data-as-a-Service (DaaS) and Right Time Marketing. Our comprehensive data solutions combine an integrated suite of data products, marketing technologies, and analytics to deliver: The Right Person, at the Right Moment, through the Right Channel. This makes us the Right Answer for clients seeking to grow, acquire, and retain their most profitable customers with cross-channel marketing strategies. We help companies leverage the modern data ecosystem and real-time data analytics to create a customized “always on” dataset of consumers where purchase is imminent. www.datamentors.com

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