Contributor MyCustomer.com
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Tesco customers tap up cheap cider in price glitch

25th Apr 2013
Contributor MyCustomer.com
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Uh oh, Tesco’s only gone and done it again. Shoppers scrambled to get their fill of cheap cider at Tesco stores this week after an online price glitch saw £36 worth of Thatchers Gold cider sold for £5.

As reported in the Telegraph, cider lovers were alerted to the deal on money saving website Hot UK Deals, with many s-natching (sorry, too easy) up boxes of the cheap booze.

On the HDUK forum, one member posted: "Found deal and ordered six boxes for £10 + £2 pick up slot. As I am picking up tomorrow it has added discount so it went from £72 to a tenner. A great bargain if it comes off!!! Fingers crossed!"

Of course, this isn’t the first time Tesco has found itself in the spotlight for accidentally offering products at a fraction of the price. Last year, the supermarket giant announced that it would not honour its £49.99 iPad price glitch after unintentionally offering customers a 90% discount on the recommended retail price of £500 on pre-orders for the tablet.

Tesco isn’t legally required to sell the product at the advertised deal. As its terms and conditions state: “If, by mistake, we have under-priced an item, we will not be liable to supply that item to you at the stated price, provided that we notify you before we despatch the item to you.”

But refusing to honour its mistaken price promise to shoppers can result in a tarnished reputation. During Tesco’s iPad headache, disgruntled customers launched two Facebook campaigns calling on the supermarket to honour the agreement.

But, surprisingly, MyCustomer.com members jumped to Tesco’s defence. Ray Fowler said: “This was a mistake that they addressed and are quite entitled to withdraw an offer of sale. Today’s expectations of the public using social media sites, blogs etc is quite frankly getting out of hand; stories of poor customer service in relation to this are stoking the fires.”

The Thatchers price glitch will see Tesco lose out on just £31 rather than the iPad mistake of £450 so it’ll be interesting to see if they, once again, refuse to honour their price promise or choose to abide by the cider house rules.

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