Remember the old 'Choose Your Own Adventure' books? It was a great bit of escapism for kids as they plotted their own course through a book, with the ending determined by the choices they have made throughout the story. In my case, I usually came to a sticky end after making a poor choice only a few pages in.
This idea has been migrated onto YouTube as part of a campaign against knife crime and it proves an effective way of demonstrating the same lesson I learned from the original books - poor choices inevitably lead to a sticky end.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.