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Choose your own ending

14th Jul 2009
Managing editor MyCustomer.com
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Remember the old 'Choose Your Own Adventure' books? It was a great bit of escapism for kids as they plotted their own course through a book, with the ending determined by the choices they have made throughout the story. In my case, I usually came to a sticky end after making a poor choice only a few pages in.

This idea has been migrated onto YouTube as part of a campaign against knife crime and it proves an effective way of demonstrating the same lesson I learned from the original books - poor choices inevitably lead to a sticky end.

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