When MyCustomer launched its CX Leader of the Year award last year to recognise the achievements of professionals in this field, it became clear that there was a great variation in not only the background and experience of CX leaders, but also the perameters and requirements of their jobs.
As we studied the large number of applications we received, we decided that we would explore this area further to shed light on today's customer experience leaders and the programmes that they manage.
So at the end of last year we surveyed 75 customer experience leaders - defined as "the senior professional that has chief responsibility for the organisation’s customer experience programme" - from around the world.
So whether you're a business looking to recruit a CX leader and eager to know the core competencies, or a professional keen to learn what it takes to become a CX leader, or an experienced CX leader seeking to benchmark your role against others, you'll find all the answers in this research report.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.