From trade shows to gala events, if you are paying a substantial amount of money to interact with your potential target customers, you will want a return on your investment. Nowadays, consumers are overloaded with choice, so it is more important than ever to ensure your business stands out from the crowd. Below are a few tried and tested ideas that can help ensure your company stays on a customer's mind after your event has finished.
When most people think of a corporate goodie bag, they think of a collection of brochures and marketing material that they will not use, nor want. Instead of sticking to the boring and traditional material, try and think outside the box. There are a range of companies that now specialise in low-cost branded items that consumers will actually use in their day to day lives.
Keeping your brand in front of your consumer’s eyes is one of the best ways to ensure that they become or stay a loyal customer. For the best results, aim for items that would appeal to your consumers, for example, a mobile app company may provide a portable phone charger.
Consider a photo booth
A corporate photo booth is a great way to get your brand noticed. Photo booth prints can be tailored to carry your company’s branding and message, ensuring that all of your guests take home a memento of your event.
What makes a photo booth one of the best marketing tools around is that your guests will take their photo strip home and most likely share it on social media or pin it up on their fridge. The exposure is long lasting, with your logo or message proudly position at the bottom of each print.
Choose a unique venue
One of the best ways to ensure your event is remembered is to choose a unique and fun venue. Far too often, corporate events are held in drab and plain buildings that do not add to the event in any way. There are thousands of possible options to choose from, ranging from castles to working farms, and even aquariums.
If you want to make your event even more unique, why not choose a venue that has an interactive element for your guests. Once again, there are hundred (if not thousands) of possibilities, ranging from go karting to lawn bowls. It is important to consider your customers when choosing an experience, as rock climbing may not be the best option if your target audience are pregnant mothers.
Entertain your guests
One of the most important steps in creating a successful and memorable event is to ensure you provide great entertainment. A bored guest is not likely to stick around long. There is a wide choice of entertainment ideas that can enhance the fun of your event, ranging from a mobile casino to a great band.
If there are likely to be younger guests, it is important to cater to them as well. If you leave a lasting impression with the younger generation, you may earn a customer base for the future.
Patrick Taylor is the Customer Development Manager at PhotosBooth, an affordable photo booth provider based in London. His work centres around both private and corporate sectors, working with some of the largest brands in the UK.