Marketing Consultant, Writer.
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Does it pay off to develop an app these days?

7th Aug 2017
Marketing Consultant, Writer.
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There was a time when mobile phones were mostly used for making calls, sending and receiving text messages and playing the built in games, like Snake (I sure don't miss those days). Now, look how far we have come.

Honestly, I find it difficult to function outside of my home without my smartphone. It has become an extension of who I am and of my business. And even though many tech writers like to say we have entered such-and-such era, I believe we are in an era where humans are becoming more and more augmented.

Mobile devices have become the center point of most IT startups in 2017 (even before that). Technology is advancing at lightning speed and it seems that consumers are ahead of enterprises and institutions in terms of technological savviness.

As a business, if you don't sit down with your team and figure out how to harness the power of the mobile industry, you may find yourself up a creek without a paddle before long. I find that I am annoyed when I am searching a company and when I check to see if they have a mobile app, they do not.

Most of the time, I personally will continue to look for a company that has a robust mobile application.

This Is How Important Mobile Apps Are to Business

This year, more people are beginning to use mobile apps than they did in 2016. In an eMarketer report, most US adults are spending around two hours and 25 minutes every day using just mobile applications. This is a 10.3 percent rise from last year, not to mention a little bit higher than what was forecasted. Their study further reveals that this could well reach almost 20 percent before the end of the year.

When it comes to internet use over mobile phones, mobile apps take up around 85 percent of time spent by users. That means that only 15 percent of that time is used for mobile web browsing. Furthermore, the eMarketer study says that they expect the time mobile users spend using their mobile browser not to grow beyond 26 minutes per day. This makes the issue of companies having mobile applications as a part of their business model very important.

Here Are a Few Good Reason Your Enterprise Should Have a Mobile App


Keep your brand visible

As the statistics show, the average person spends more than two hours per day on his or her mobile device. It may be true that only a few applications are used on a daily basis, but one fact remains: users are always unlocking, scrolling, and scanning their mobile phone for the applications they need at that moment.
In today's market, the company that is users' sight day and night has the advantage, because our minds unconsciously remember those things we continue to see over and over again. Plus, when I down an application, just because I don't use it every day doesn't mean I don't have it there for a reason.

Market your brand directly to mobile users

The wonderful things about mobile apps are that they can offer consumers a wide range of information at just a touch of the screen. Mobile applications can provide them with company location, phone number, product list and prices, booking forms, built in search features, user accounts, messenger bots, company news feeds, and the list just goes on and on.

Make it easy on your customers

I can speak from personal experience that I mostly use applications to conduct online business. I don’t really like having to call a company for information (that is so 1990s). Of course, I do go to a lot of company websites, but if a company has a mobile app, I am far more likely to go to them.
Mobile applications, if designed well and with users in mind, can be the most powerful tool any company can employ to boost their business. The US pharmacy, Walgreens, provides a mobile app that allows shoppers to search for deals while shopping in the store. This can make shopping there fun, as an example.

It's Not Expensive or Difficult to Have a Mobile App Made

When I think of a true mobile app success, like most people, I am always reminded of Uber. It is the perfect example of a success story, not only in the world of business but in how a simple mobile application can change the entire world. And though not every company can succeed like Uber, it isn't difficult to find out how to build an app like Uber. That simple world changing-application that was originally designed to get you a taxi cost around $30,000 to develop.

When you think of the success that followed, investing $30,000 for the Uber application doesn't seem like too bad of an investment, does it? In today's world where mobile is king, it only makes sense to invest a little money to put your brand on the map.



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