The digital world is full of both opportunity and pitfalls for every industry, but even more so when it comes to Agile Marketing. The higher visibility of social media and increased customer expectations of digital interaction can do wonders for an Agile Marketing campaign done right, but it can also spell out trouble for companies that don’t use it effectively.
That’s why marketing veterans and Agile novices alike need to know the ins and outs of using today’s digital landscape to their advantage.
3 Agile Marketing Tips for the Digital World
Navigating the deep waters of a digital world can be tough. These three tips, however, are sure to help guide your Agile efforts towards success.
1. Stay in the Know.
One of the core tenets of Agile Marketing is being able to capitalize on current events quickly. A prime example of doing so is, of course, the Oreo Superbowl blackout tweet of 2013 that went viral, garnering 15,169 retweets and 6,814 likes. The secret to its success – responsiveness.
That’s why an Agile marketer always needs to have their finger on the pulse of the popular world. While large-scale cultural events can certainly be anticipated and, thus, capitalized on easily, some of the most effective Agile Marketing can be wholly reactive, such as the famous Photoshop wars during the BMW/Audi billboard rivalry.
What’s more, online trends can be tracked through platforms like Google Trends and Hootsuite to give you market data that’s both insightful and quantifiable.
2. Keep It Small.
One of the biggest differentiators in Agile Marketing is the fact that projects are small and quickly completed during “sprints” that only run for a few weeks at a time. The benefit of such a model is that more data points are created to judge and plan out new content, best illustrated by Forbes.
Putting out ten pieces of content with Agile for every one with the traditional model lets you hone in on what factors are resonating with your audience. Think of it like diversifying your investments rather than putting all your eggs in one basket. What’s more, today’s digital landscape has streamlined content creation and distribution (Facebook, Twitter, Instagram) to help you capitalize even easier.
3. Make Clear and Consistent Communication a Priority.
Flexibility is a key component of Agile Marketing. Keeping your team and strategies flexible means frequent and consistent communication. Many Agile practitioners implement daily “scrums,” or short meetings where each member updates the team on the progress towards individual goals.
Clear communication between teams can also be one of the best ways to prevent a poor marketing choice, especially when it comes to social media. Having safeguards in place for checking facts and properly using hashtags can end up saving your company from an exhausting amount of bad PR and customer outrage. After all, the Internet loves a good fail.
Agile Marketing in a Digital World
Digital culture is fleeting – what’s trending today in the online world could be entirely forgotten by tomorrow. That’s why your marketing strategy should be structured to capitalize on this ephemeral landscape. By following the Agile principles of maintaining content relevancy, limiting project size, and ensuring clear and consistent communication, you’ll not only thrive today, but prepare for tomorrow as well.