Customer service may not always be the most exciting aspect of running a business, however, there’s no denying that it is one of the most important. Your customers are integral to your company, without them it would be immensely difficult to make any profit, and your products or services would never be purchased. Your customers can also make or break your reputation; providing them with an awesome experience with your brand improves your likelihood of obtaining glowing reviews both online and offline, which often encourage new customers to give your brand a chance. So, what can you do to improve your company’s customer service strategy? Let’s find out.
Tip #1. Customer Service Mentoring
In business, the prospect of hiring a mentor is one that’s becoming more and more common. For example, Tai Lopez is a successful entrepreneur who strongly supports the idea of mentoring in business. There are many reasons as to why a business owner may want to hire a mentor or mentors, and customer service is just one of the most popular reasons. By employing an individual or team who is highly skilled and has a great track record of providing exemplary customer service, both you and your team can learn from them and use the information, tips and advice that they provide to help your company deliver only the best possible customer experience.
Tip #2. Put Your Customers First
The companies that have the most success in terms of customer service are the ones who put their customers first in every decision that they make. Whenever there is a choice to be made in your company, your priority should be how this will affect your customers and what they will think about it. Distributing surveys, opinion polls, and asking your customers for their thoughts and feedback will not only give you a better idea of what’s expected; it will also give your customers a stronger voice within your company and therefore improve their satisfaction levels.
Tip #3. Be Readily Available
As a customer, there is nothing worse than having to wait for hours to speak to a representative, or be unable to get hold of anybody who can help immediately. Being readily available for your customers when they need to get in touch should be a huge priority for you. There are many ways in which you can make your company more available to its customers. For example, providing a round-the-clock support line to call, making sure that all your contact details are easily discoverable on your website, and making sure that there is a team manning your social media pages to respond to any customers who get in touch via this method.
Tip #4. Prioritize the Online Experience
Today, more and more business is being done online as online shopping provides customers with a convenient, flexible experience for attaining the products and services that they desire. Because of this, your business will likely have an online site or e-commerce store where customers can place orders and purchase your products and/or services directly, from the comfort of their own home or on-the-go. As a result, it’s never been more important to ensure that your online customers are satisfied. For example, make sure to have a responsive, mobile-friendly website design and an easy-to-use navigation system so that your customers can easily find whatever they are looking for on any device.
Your customers are one of the most vital aspects of your business! Without them, you wouldn’t have a business for much longer. What do you do to ensure that your customers have a great experience? We’d love to hear from you in the comments.
Shezagary has been a Project Strategist since 2009 and also involved in the launching of startups and tech companies in New York for over 5 years. She has keen interest in writing her own experiences about business plans and upcoming business supporting technologies. You can also follow her on Twitter @shezagary