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Delivering customer experience by creating harmony

17th Jan 2017
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Creating harmony in your workplace to help delivering a better customer experience.

The honey bees are natural designers, when creating the hive, they create an architectural natural masterpiece. Professor Thomas Hales, of the University of Michigan, announced a proof of the Hexagonal Honeycomb Conjecture. The hexagonal tiling creates a partition with equal-sized cells, while minimising the total perimeter of the cells.

The honeycomb conjecture states that a regular hexagonal grid or honeycomb is the best way to divide a surface into regions of equal area with the least total perimeter. The shape of the cells is such that two opposing honeycomb layers nest into each other, with each facet of the closed ends being shared by opposing cells. A honeycomb is the mass of hexagonal wax cells built by honey bees in their nests to contain their larvae and stores of honey and pollen.

Your environment has a lot to do with how you feel, and how you feel has a lot to do with how productive you are. Neuroscientists across the globe have studied images of the brain in action and placed emotion in the driver’s seat, asserting that thinking is emotion-based, and while emotions form the basis of thoughts, the five senses – sight, sound, smell, taste and touch – fuel those emotions, wielding the power to persuade, relax and heal.

“Emotions affect awareness, consideration, persuasion, recall and loyalty in the marketplace,” says Dan Hill, author of Emotionomics: Winning Hearts and Minds [Adams Business & Professional, 2007]. Sensory design has earned its place in high-end spas and resorts; but today, hospitals, airports, retail environments and corporate offices alike have to embrace the senses to forge brand identity while creating inviting environments.

Shopping is all about an emotional experience – we buy things to make us and our loved ones feel better, in other words, we are shopping for an experience, not just a particular item. “Men buy and women shop” that’s because women are more likely to use their right brain (the limbic brain) and men their left brain (the neocortex brain).

The right brain is the feminine energy, the Yin, dark, soft, caring, nurturing, receiving and intuitive; basically the creative thinking. Whereas the left brain is the masculine energy, light, rational, analytic and fact-based; the logical thinking.

A balance of both energies in your workplace (and indeed in your own life) is vital, creating a healthy environment will boost employees healthy, happiness and productivity and of course, will make your customers feel at ease, wanting to spend time in your shop and will also be more likely to spend more money too… without doubt, be a much brighter, more interesting and a more engaging experience for your customers.

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