How to grow a franchise business
Franchising as a form of business is very lucrative, and if done right it can open doors to more successful partnerships. A franchise is a type of business owned and operated by individuals called the franchises but with a brand overseen by a much larger company (the franchisor).
With the advent of social media, it means business can be grown more efficiently, even franchises. Growing a franchise is no stroll in the park as you first have to have had a considerable amount of success with your business before considering the idea of franchising and there also needs to be a solid business/brand plan laid out which you can communicate to those interested in being a part of your franchise. When looking to grow a franchise, the first and most crucial step is marketing, and in this article, we will focus on marketing; ways to market your franchise.
1. START A BLOG
A blog does more than help you reach out to your end users, and it enables you to leave an impression with other entrepreneurs, some of whom may be interested in what you are selling and will want to be more than consumers. With a blog, you can explain in full detail and personally how your business is growing; investors want to see the business laid bare.
You can also use a blog to get more followers on your brand which is a way to communicate with users more directly. That said, you must note that the key to leaving an impression with a blog is via regular updates as this is where your potential clients get a first impression of your business.
2. COMMUNICATE WITH CLIENTS THROUGH WEBINARS
Webinars are very personal ways to reach out to your clients, and you must utilize the benefit which they provide. With a webinar, you can communicate with your clients real-time from any part of the world like you were all in one conference room.
Webinars are easy to setup and pretty inexpensive, considering the value which they bring. I personally use services like Clickmeeting that offers custom branded webinars at an affordable price.
3. PUT UP MULTIMEDIA ON YOUTUBE AND FLICKR
YouTube provides a free avenue for you to distribute promotional videos but to do this successfully, you have to put up content that people want to view and which is relevant to your business- a simple Ad won’t cut it. A Flickr profile will also help your business by providing a single location to upload all photos relevant to your business.
4. PRESS RELEASES
To create an impression in the mind of potential franchisees, every time your business does something of note, shoot off a press release, and maybe folks will pick up on it. Press releases are powerful tools to help generate publicity and getting them distributed for free is a bonus. There are several websites out there to help you design your press releases.
5. JOIN A RELEVANT ONLINE COMMUNITY AND BE ACTIVE ON IT
There are communities online for every niche which you can get involved with and market your franchise. This doesn’t mean you sign up and begin spamming our business all over. You build rapport and actively contribute while keeping your business out of it. Rather promote your business passively by putting a link to your business on your signature or mentioning your business only in a relevant context.
Follow the strategies mentioned above and start growing your franchise business.