Leads are the lifeblood of every marketer's job. In fact, in Hubspot’s 2017 State of Inbound report, they found that 63% of marketers agreed that lead generation was their biggest marketing challenge.
If you've reached a point where your website traffic and leads stats have plateaued, then you've come to the right article.
Below we have highlighted 6 tactics that you can try to see an improvement in your marketing performance.
Get your notepad ready, because here they are:
#1 Blog more
Various reports from Hubspot show that the more you blog, the more traffic you are bound to generate. And as long as your website is conversion-optimised, with strong calls-to-action, this increase in traffic will mean an increase in leads.
Statistics show that B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. Not only that, but companies that published 16+ blog posts per month generated roughly 4.5X more leads than companies that published 0-4 monthly posts.
#2 Paid media
With an increase in algorithm-based social media feeds, it’s becoming harder to get in front of your target audience.
And if you’re not using the advanced targeting options that paid media platforms such as Facebook and Linkedin give you, then you’re losing out against competitors who are.
Here are the top things to consider when implementing your paid media strategy:
- It sounds obvious, but better content will mean better conversions. Choose your content wisely.
- Make full use of the targeting options at your disposal. Facebook allows you to filter down by cities, interests, and behaviours, Linkedin by seniority and job title.
- Always A/B test small variations to ensure you're increasing your click-through rates.
#3 Be clear before persuasive
It’s a natural tendency for a marketer to try to be witty and clever with their copy. But how many times have you been put off of something because it felt too complicated or sounded like hard work?
Be clear and concise with your calls-to-action, using terms such as ‘Download the self-assessment checklist’. Make the goal as obvious as possible!
#4 Link your call-to-action to a landing page
It’ll shock you how many businesses miss this, and lose the opportunity to convert a visitor into a lead!
Calls-to-action are supposed to send visitors to a dedicated landing page where they expect to receive a specific offer. Make sure the landing page is relevant, targeted, and to a page with a form and an engaging piece of content.
Don’t bombard the visitor with options. Instead, ensure the path to conversion is quick and blindingly obvious.
#5 Reduce anxiety with proof-elements
With the introduction of the GDPR, website visitors are more resistant than ever to hand over their information in the expectation that they will receive spam.
As a marketer focused on delivering value, this is obviously not your goal — and you should make it clear. There are a few different elements you can add to the form or landing page to help reduce a visitor’s anxiety:
- A website that’s backed up by an SSL certificate. Modern internet browsers such as Google Chrome notify visitors when a website does not have an SSL certificate.
- Adding testimonials or endorsements from other customers to your page can indicate social proof.
Looking for more lead generating tips?
For 25 more tips, tricks, and ideas to generate quality leads for your website, download the 30 Lead Generation Ideas Guide today. Alternatively, you can also get more tips on lead-generation and digital marketing tactics on the Yellowstep blog.