Unleashing Your Brand Potential: The Known Factors
Companies are in constant development stage, or at least that’s how they should be. The sole idea that we reached our maximum potential is no more than a fallacy, as there is always something new to discover, new goals to conquer, and we can keep up with this list for quite the long while.
Healthy growth for brands is directly linked to managerial decisions; however, our working crew takes a crucial role on this behalf with the less expected value you can think about: their attitude. How do operators influence the overall sales a company can aim to get on a monthly basis? Are there any external factors that condition their behaviour? Let’s learn some facts!
Many elements ranging from decoration to furniture, the location of machinery, proximity to customer service area to even elements we cannot control what happens in our neighbourhood have a direct impact on the behaviour of our workers.
Imagine that you need to work 8 hours a day right next to a construction site. If your building has proper acoustic insulation that shouldn’t be an issue; although, most buildings do not meet such standards unless they were built in the last decade. Certainly, your workers would not just complain about the disturbing noise nearby but also resort to palliative measures such as plugin on headphones with music to counteract the unwanted noise from their working stations.
Naturally, this leads to distractions, as besides the environmental noise is a productivity killer, music can also distract our workers from what they ought to be focussed on.
2. Mobile Phones
A large number of companies worldwide have peculiar regulations in regards to the usage of mobile phones while the working shift is taking place. From having strict controls through video vigilance to even blocking social media networks from the company’s WiFi, these practices are placed to reduce the growing tendency of procrastinating through our terminals.
How many of us use the same email account for work and personal stuff? Maybe not all your personal stuff, but perhaps you subscribed to an interesting blog you found the other day or created a new Amazon account with your work’s email just because you couldn’t remember your password.
That’s the reality of why people don’t use spare accounts to manage their personal interests, due leading to lack of focus when working as we constantly get emails from newsletters from those blogs we signed up for, sales promos, etc. Some interesting data on how people use their personal vs work email accounts can be analysed on this infographic courtesy of Avatier.
4. Social Media
The main enemy of productivity. Have you even considered how many hours a week do you lose by streaming funny YouTube videos, or looking at the photos that the cousin of your classmate from that course you took ages ago added?
The fact that we live in constant connection with the outer world often leads us to become dependent on the content shared through social media networks, and we don’t even acknowledge the multiple scenarios in which we use such services: to “kill” some spare time, to check weather data, to check a photo you remember you saw some days ago and might be useful, to learn about traffic conditions, etc.
Like we mentioned above, many companies have even blocked access to social media networks in a not-so-successful attempt to control these practices. Is there a way to prevent this from happening? Perhaps the answer is linked to our last factor to mention.
Finally, boredom can be named as the number one cause of all distractions our agents happen to make during a day. Why? Simple: They don’t have enough tasks to do, or the said tasks aren’t challenging enough to be considered as something extra besides the usual routine.
Boredom is one of the worst companions for our employees as it leads them to shift their focus from where to improve to where to kill time until it’s time to go home.
As a manager, sit down with your employees and have an honest talk about the current work they happen to be doing, what're their expectations in both short and long term, and what do they feel needs to be improved. Not only you are one step closer to fixing your company’s lack of productivity, but also showing your team that you care about them to the point of considering their ideas for the welfare of your brand.
We hope this article can give you a clear picture of what you can influence to improve your worker’s productivity. Good luck and see you next time!
Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency Infobrandz.com, He is a highly influential research analyst and strategic marketing consultant. Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked...