Hi Everyone, my manager has asked me to launch a monthly eNewsletter to engage our customer base. I'm cringing at the request, because I think that eNewsletters are generally ignored, especially by an "unengaged" customer base.
Does anyone have any recent experience with eNewsletters, and/or alternative ways to regularly educate, engage and energize an existing customer base? And if you've had great success with an eNewsletter, please do share the details. Thanks!