Recent research by 7 suggests that etailers' online experience is falling far short of customer expectations, with disappointing online encounters driving a third of customers to competitors to make a purchase.
The problems are even more acute in the B2B sector, according to the 2013 E-commerce Report from Intershop, where trends such as smartphone usage, social media and the consumerisation of IT, have left B2B companies struggling to deliver the B2C ecommerce experience that their customers increasingly expect.
In the coming month, MyCustomer is going to be exploring ecommerce trends, and in particular how brands can improve the online experience for their customers. We'd love to hear from you regarding how your businesses have made improvements to your sites - what problems were your customers experiencing; what changes have you made to address these challenges; what have you learnt from your own on-site work?
If there are any tips or recommendations, we encourage you to share your thoughts with the community.