We're thinking of changing the wording of our Customer Effort Score question.... has anyone modified their wording for this question? If so, would you be willing to share it? Thanks in advance!
Maggie Chung Hill
(This discussion has been cross-posted from the MyCustomer LinkedIn group)
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Dear Maggie, In my business we've always found that splitting it into four separate questions - if you can - makes it better. We ask about the physical, intellectual, emotional and time effort required. It's not like NPS, or even traditional CES, ("just one question,") but the quality of information is GREAT!
Good luck!
