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Best Practice for Unqualified Outbound Leads

Best Practice for Unqualified Outbound Leads

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This discussion posted in the MyCustomer LinkedIn group by member Shabeer Sher. 

Hey guys,

Here's the scenario. Say I buy a mailing list of 1000 contacts and all these 1000 contacts are going to be receiving the same general email. Is it best practice to import all 1000 contacts in CRM and send an email to them from CRM or should I be using a third party service like MailChimp to send out the common email and if people show interest then I import those specific contacts in CRM?

Please feel free to throw your ideas 

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By David Beard
15th Jul 2016 09:00

Without knowing more about your context (source of leads, intention of contact, etc.), my recommendation is to import then send.

Why? Because one email is never enough.

This, too, may prove an insightful read Shabeer:
https://www.linkedin.com/pulse/email-marketing-dead-alive-interview-comm...

David
CRM Principal
Sage CRM
London

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linkedin
By LinkedInUser
15th Jul 2016 09:43

This comment posted on the MyCustomer LinkedIn group by member Andreas Jaeger.

Hi Shabeer, frankly it would depend somewhat on CRM you are actually using. Our CRM Platform allows you to send emails directly from the Platform, as a marketing campaign, and will actually provide you stats on those emails (read/received/etc.). We found that it is more beneficial to have these contacts in the CRM, and use the application to sort those contacts to your specific needs. What this does for us is tailor all our outbound communications to exactly how we need the message to come across, AND should there be a response, it will come into the CRM directly and be filed under that specific contact; this way all information is on the CRM platform, and not spaced out between different apps (following one of our core principles of only one source of data truth). It not only makes things much easier for us, but also for our clients. Let me know if i can help out in any other way.

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By LinkedInUser
15th Jul 2016 14:26

This comment posted on the MyCustomer LinkedIn group by member Dom Nick.

Nice scenario. First, you choose the suitable CRM for your needs, then upload all contacts in that software. Use marketing tools to send an email, if customers interest to do business after adding them into contacts. We provide CRM software. It allows you to import bulk details, sales tracking and through our campaigns apps to send an email to many audiences.
For more product information : http://www.apptivo.com/

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By LinkedInUser
18th Jul 2016 08:44

This comment posted on the MyCustomer LinkedIn group by member Ahmed Tayel.

In my opinion, the most exciting function of any CRM platform is leads management.
You will need to import the contacts, let your CRM do the right segmentation, kick off the email campaign and receive the LEADS.
Now you can measure every cent you spent on your contacts by qualifying those leads through the CRM platform and pass those leads to the sales funnels.

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By Davidmarshall
28th Jul 2016 21:52

One point to note - choose your list provider carefully. Ensure the lists have given permission for marketing and sales messages. Scraped or bot collected emails are not appropriate for this purpose.

If your message has any marketing or sales messaging in it, then your email would fall under a marketing campaign email, rather than a single cold approach.

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