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How have you aided adoption of marketing automation by your marketing team?

How have you aided adoption of marketing...

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As a department, marketing is increasingly accountable. And while marketing automation tools can greatly assist marketers in their day-to-day work, there can be reluctance and resistance to MA because it can be seen as yet another way of driving accountability. As part of our upcoming series on marketing automation, we're exploring how organisations can encourage adoption of marketing automation and we'd love to hear your thoughts and stories on driving adoption. How have you ensured that your marketing team have embraced MA to maximise its business benefits?

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