This Thursday (19th March) at 3pm GMT we're hosting a Twitter Q&A on the subject of personalisation and we want to hear your opinions.
Concerns have been raised about privacy and data protection, but does the opportunity to offer a tailored customer experience outweigh the possible negatives? What have been your experiences?
Tell us in the comments below, or join us on Thursday on Twitter!
For further reading, we've got a report on the subject: https://www.mycustomer.com/resources/form/mycustomer-personalisation-guide
And various other articles which you may find helpful:
https://www.mycustomer.com/feature/experience-marketing/how-measure-roi-...
https://www.mycustomer.com/feature/experience-technology/website-persona...
https://www.mycustomer.com/blogs-post/taking-personalised-route-it-worth...
Replies (2)
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From Richard Melling:
'true personalisation helps make my life easier and relieves everyday stress whilst exciting & inspiring. Bad = crass selling'
Some great quotes from our September 2014 personalisation guide, about the basic premise of bringing back the 'personal service' within a digital context:
“With the introduction of the internet, and subsequently the ability to track customers’ activity, brands now have the means to bring back this personal experience” - Julie Hesselgrove, group president at Xerox Communication and Marketing Services
“The way we shop and make decisions has changed. Brands can either engage in a price war to win customers, or they can deploy intelligent marketing and services – and this is where personalisation comes in” - Graeme Collins, head of marketing, EMEA at RichRelevance