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Search optimisation and paid search tools - what do you recommend?

Search optimisation and paid search tools -...

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MyCustomer will shortly be running a feature about the tools that are available to businesses to help them with their search marketing efforts. We'd love to hear your recommendations so that we can include some of the best in our list. So if you use or know of any paid search tools or search optimisation tools that you think are particularly valuable, please contribute your thoughts below. Thanks!

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By Visebility
18th Mar 2014 18:40

One great free tool is HootSuite where you can manage all your social media scheduling though it's vital to still handle your interaction in real time. I'm still a big advocate of PPC which is obviously paid but do some research first so you don't lose budget. If you're looking to test some of your converting pages to make the most out of your website I'd recommend Optimizely, this is paid but only costs around £13 per month and their support staff are fantastic. Additionally Rankwatch is a brilliant way of keeping an eye on rankings - you can track 250 words for about £19 per month from memory.

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By johnmn
19th Mar 2014 05:17

In my point of view, SEO seem to be better. In web design purpose, SEO marketing involves improving code and writing relevant content on a website to organically increase its placing on a search engine without paying for an advertising spot. When users search the internet, organic results are the results they are focused on, meaning users are actively looking for SEO websites and will be more interested in them than PPC websites. However, since SEO involves naturally building up a website's popularity naturally rather than paying for a top search position, this method can take longer, involve more competition and be less reliable. Search rankings need to be monitored and content needs to be carefully calculated.

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By stephenward
20th Aug 2014 09:19

There are many free tools available if you want free seo audit you can search for smallseotools, woorank can be used upto some extent for free, ahrefs you can use it for free but if you want to see more of the results you have to pay for the services. But these tools you can use for free for a while.

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22nd Aug 2014 14:47

Paid Search

Google Keyword Editor





Link Risk


Social Media:




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By Ryan5ear
15th Sep 2014 12:01

Free and good for checking competitor backlinks and referrals


Now you've found the links are they worth acquiring?


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