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When does personalisation become too personal?

When does personalisation become too personal?

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We'd love to hear your thoughts about how to stay the right side of the line - reaping the benefits associated with delivering a personalised experience without spooking or upsetting your customers. How do you ensure that your personalisation efforts don't become too personal?

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By Visebility
07th Oct 2014 13:59

Hello,
From speaking to people around me they don't like much personalisation at all - even getting creeped out when they visit a website, only to find themselves "re-marketed" when they visit a different website. Additionally, I read consumers are starting to prefer emails without their first name in. In a way, with privacy such a big issue and stories like Google reading all Gmail emails... maybe the trend in future will be one of decreasing personalisation over increasing!

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