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Which Should I go - PPC or SEO?

Which Should I go - PPC or SEO?

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I have started a small business recently and looking for opportunity to promote our services on search engines (Preferable Google). I received a proposal from Galore Technology (A digital Marketing Agency). When I asked him to suggest me which technique would be good (PPC or Organic SEO). Sales person from Galore Technology recommended me to go with PPC. Organic SEO will be time consuming process and it will take enough time to rank on search engines. PPC gives instant result.

I need expert advice from experienced guys.

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By Visebility
12th Feb 2014 09:31

Hi there,

SEO is a long term game, PPC is more immediate (a good campaign can take only three months to get really good results) but PPC is obviously more pricey and once you stop it, you stop getting leads. For a startup though, generating organic traffic is going to be an uphill battle for a good few months so I'd recommend doing some PPC initially (look into the ins and outs of this first so you don't lose all your budget!) whilst you look at some SEO in the background.

Hope that helps!

Charlotte

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By Neil Davey
14th Feb 2014 16:49

A good summary of the differences between SEO and PPC. 

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By Visebility
21st Feb 2014 11:39

Thank you!

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By anchalahuja72
25th Aug 2014 07:55

When it comes to boosting traffic on your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).

You can pay for traffic using the PPC advertising programs provided by Google Adwords. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad to your website.
Alternatively, you can also build traffic for free by achieving high rankings in the natural search results -- the listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment. Want to know that which approach is better? So it totally depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a less budget, it may make more sense to invest time in chasing high search rankings through SEO. Look here for best strategies on PPC:

PPC ADVERTISING 2014

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By Ryan5ear
15th Sep 2014 11:51

Don't forget that SEO and PPC can work well together. The Quality Score of a page directly effects the amount you pay per click, if the page has a good click through rate, contains quality content and is relevant to the user then the PPC team will benefit from lower costs.

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By SMG
24th Oct 2014 11:56

Plugging our own site a bit here but we posted an article that I think may add some insight...

http://www.searchmarketinggroup.co.uk/services/ppc/seo-or-ppc

Hope it helps.

 

 

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By shailanyvizconde
05th Aug 2015 14:22

you can start working on your seo campaign and start building quality contents while doing ppc on the other side.

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By Noram Singer
26th Feb 2018 08:51

Both Are Important for Any Business because SEO give the stability or organic traffic and PPC is providing the instant result.

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