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Royal Mail Data Services is the specialist data business of Royal Mail Group. We’re committed to...

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Customer Data Research Report 2016

15th Feb 2016

Brought to you by

Royal Mail Data Services is the specialist data business of Royal Mail Group. We’re committed to...

Share this content

The importance of life event data has gained significant traction in the last 12 months. Timely, quality customer data is proven to increase campaign response and conversion rates.

This research report provides new insights into the challenges facing B2C marketers and data practitioners as they develop data-driven strategies to improve customer retention and acquisition campaigns.

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Royal Mail Data Services is the specialist data business of Royal Mail Group. We’re committed to helping our customers build data-driven businesses to improve business performance so we’re constantly developing new contact and address datasets as well as new ways for businesses to source, capture and use data. Every day we’re providing...

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