Europe’s top CX professionals will showcase how to increase the ROI of their CX investments at MaritzCX’s CXForum in London on October 10
London, 10th September 2018.
In order to meet today’s increasingly complex customer requirements and create a sustainable competitive edge, CX professionals need to push further beyond traditional boundaries and develop innovate approaches unique to their company. On the 10th October, MaritzCX, a world-wide leading customer experience (CX) software and services company, will hold their fourth CXForum, the leading UK customer experience conference. Over 160 delegates will gather in London to discuss best practices to develop their CX strategies to generate positive experiences and secure greater economic success from CX programmes.
“Even though 85% of companies have CX programmes in place, ranging from ad-hoc and ‘DIY’ to structured CX programmes, almost 70% of companies struggle to tie their strategies to ROI,” commented Stephan Thun, CEO International at MaritzCX.
Consequently, the CXForum has invited leading experts to showcase best practice examples of how to create CX strategies that link to company profits.
CXForum will launch with a presentation of early findings from the first joint Customer Experience Benchmarking Study with Bain & company, due to be published in January 2019. Based on interviews with more than 15,000 consumers, the report compares the perceived CX performance of eight key industries and well-known brands within these sectors in the UK.
In addition, speakers from British Airways, Allianz, DSV Logistics and telecommunication companies Telus Canada and Spark New Zealand, will take delegates on their journey of overcoming the internal and external barriers preventing CX ROI, highlighting how to engage with employees to establish a customer-centric company, and how they have established a solid closed-loop feedback system. At the same time, Living Lens and Impact Mobile will showcase how AI and predictive analytics can be applied understand customers. Speakers will also address digital channel CX best practices, CX Governance, and integration to other relevant CX data sources.
“Successful companies are characterised by the fact that they quickly adapt their CX activities to the needs of their customers. At the end of the day, delegates will be able to find new means to listen to the customer’s voice, make the necessary changes that are aligned with their business goals, and drive them towards long-term CX strategy success,” added Thun.
For more information about CXForum, visit www.cxforum.co.uk