Brought to you by
genesys logo
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for...
Share this content

Genesys, 451 Research Discuss Latest Employee Engagement Strategies that Drive Exceptional CX

25th Oct 2016
Brought to you by
genesys logo
Every year, Genesys® delivers more than 70 billion remarkable customer experiences for...
Share this content

Register now for November 2nd and 3rd webinar to hear about the latest best practices

FRIMLEY, ENGLAND – October 25, 2016 – Genesys® (, the market leader in omnichannel customer experience and contact centre solutions, is hosting a live webinar November 2 and 3 on best practices for achieving an engaged workforce and, in turn, happier customers.

Presenting this one-hour interactive discussion is Sheryl Kingstone of 451 Research, who is an expert in the space focused on improving customer and employee experiences across all interaction channels. Together with Genesys, Ms. Kingstone will reveal how new dynamics and uber-connected consumers are driving the evolution of traditional workforce optimisation models to stronger employee engagement strategies and how engaged employees ultimately increase customer loyalty.

“The digital experience is the new heart of customer and employee engagement. It has evolved to incorporate multiple, rapidly increasing digital channels and touchpoints,” said Sheryl Kingstone, Research Director of Business Applications at 451 Research. “Employees are changing, and so are the tools that assist them in navigating the new empowered customer journey. New technologies help contact centers become more agile while providing true automation of intelligent decision-making in real time. Businesses can use such real-time intelligence to guide the workforce and improve problem resolution.”

What:  How to Make Your Employees the CEOs of Every Customer Moment
Giving employees the tools they need to be more effective is critical, but ensuring they feel connected and invested—to the business and its customers—has proven to be just as important. Recent research from ICMI shows that 89 percent of companies ranked employee engagement as a high priority, but only 25 percent of them consider their agents to be extremely engaged. This poses a problem as the “experience generation” challenges organisations and their frontline employees to deliver a new ideal customer experience.

This webinar will provide insight into why employee engagement is becoming so much more important as a strategy to deliver positive customer experiences. In addition, attendees will learn how empowering employees will reduce customer effort and decrease agent turnover.

When: Wednesday, November 2 
North America, 11:00 AM PST / 2:00 PM EST
Latin America, 12:00 PM CST / 4:00 PM BRST

Thursday, November 3
Europe, 3:00 PM GMT / 4:00 PM CET
Asia-Pacific, 8:30 AM IST / 11:00 AM SGT / 2 PM AEDT

Sheryl Kingstone, Research Director, 451 Research
Yvonne Ba, Senior Manager of Product and Solutions Marketing, Genesys

Why:   Attend this webinar to:

Gain insight into the changing dynamics of not just customer expectations, but people – the “experience generation”
Discover how to move beyond more traditional Workforce Optimisation strategies to employee engagement
Learn best practices to ensure that every employee can be the CEO of every customer moment
How:   Register now for this webinar to be presented live in Europe, North America, Latin America and Asia-Pacific.

About Genesys
Genesys, the world’s #1 Customer Experience Platform, empowers companies to create effortless omnichannel customer experiences, journeys, and relationships. For over 25 years, we have put the customer at the centre of all we do and passionately believe that great customer engagement drives great business outcomes. Genesys is trusted by over 4,700 customers in 120 countries to orchestrate over 25 billion contact centre interactions per year in the cloud and on-premises. For more information visit

Connect with Genesys via Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.

Media Contacts
Lucille Needham
[email protected]
0771 441 1342

Neil Thomas  
H+K Strategies for Genesys
[email protected]
0207 413 3000