Insight Report – Third-Party Data in 2016

In this brand new report, Royal Mail and MyCustomer delve into the role that third-party data has to play in the new data-driven marketer’s armoury as a means to deliver ‘just-in-time marketing’ underpinned by ‘just-in-time data’.

This report is designed to help marketers use third-party data to turn consumers into buyers, and buyers into loyal customers.

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